# Boozed-Up Bus Shelters Coors Creates Outstanding Beer Can Ads By Christina Butty | Published 2009-08-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coors-outstanding-beer-can-ads References: [trendhunter](http://www.trendhunter.com/christina) & [coorslight](http://www.coorslight.ca/) Located on popular corners around the city of Toronto are these [Coors](https://www.trendhunter.com/trends/special-edition-beer-can) Light beer can bus shelters. Every detail was considered in this unique advertisement. The Coors Light cans appear to be packed in ice while bursting out of the shelter. Furthermore, there are [faux frost details](https://www.trendhunter.com/trends/chill-face-roller) around the shelter and a snowy frost on top. What makes this Coors bus stop ad even more spectacular is that it is August and warm, perfect cold-beer weather. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 68% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Advertising:** Using augmented reality to create immersive and interactive advertisements on bus shelters. - **Outdoor Brand Activations:** Transforming ordinary bus shelters into eye-catching brand experiences and engaging spaces for consumers. - **Creative Ambient Marketing:** Utilizing unconventional and visually appealing marketing techniques in everyday urban environments. ### Industries Being Reshaped - **Alcoholic Beverages:** Finding innovative ways to promote and advertise alcoholic beverages, creating unique brand experiences that stand out in crowded markets. - **Advertising and Marketing:** Exploring new techniques and strategies to captivate and engage audiences through creative outdoor advertising. - **Urban Design and Furniture:** Reimagining bus shelters and public spaces as opportunities for creative and memorable brand activations and experiential marketing. ## Related on Trend Hunter - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [Ice Shanty Beer Campaigns](https://www.trendhunter.com/trends/busch-light-ice-shanty.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md) - [Location-Specific Beer Can Designs](https://www.trendhunter.com/trends/edmonton-beer-can.md) - [Canadian Beer Train Debuts](https://www.trendhunter.com/trends/coors-light-chill-train-1.md) - [Seasonal Straw-Made Beer Coolers](https://www.trendhunter.com/trends/beer-bale-cooler.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md)