# Heroic Beer Promotions The Coors Light Damme Cold Media Campaign Features Jean-Claude Van Damme By M | Published 2014-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coors-light References: [moosylvania](http://www.moosylvania.com/tracker/2014/03/20/coors-lights-dammecold-promotion-featuring-jean-claude-van-damme/) & [coorslight](http://coorslight.com/) Beer brand company [Coors Light](https://www.trendhunter.com/trends/coors-light-records) came up with a creative way to get beer lovers to use social media to interact with their product. The #DammeCold promotional campaign teams up with notorious action figure celebrity Jean-Claude Van Damme to ask drinkers of the famous Coors Light beer to tell their best #DammeCold stories. The #DammeCold campaign cleverly plays off of Van Dammes' boisterous popularity and the Coors Light cold-revealing beer packaging to give consumers a fun, unique and interactive way to tell their best beer drinking stories. The #DammeCold campaign encourages drinkers of Coors Light to use social media along with the #DammeCold hashtag to tell their most creative beer drinking stories to win cool prizes. Coors Light will share the top #DammeCold stories across the brand's various social media platforms. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 37% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Social Media Beer Promotions:** Brands are partnering with influencers and using social media to engage beer drinkers and promote their products. - **Interactive Brand Campaigns:** Companies are creating interactive brand campaigns to encourage consumer engagement and brand loyalty. - **Celebrities in Advertising:** Using famous celebrities to promote products and create buzz is a tried and true marketing tactic being utilized by beer brands. ### Where This Applies - **Alcoholic Beverages:** Beer brands are constantly looking for new and creative ways to engage consumers and promote their products. - **Marketing and Advertising:** Creating innovative and attention-grabbing brand campaigns is essential for companies to capture consumer attention and drive sales. - **Influencer Marketing:** Partnering with well-known personalities, like Jean-Claude Van Damme, to promote products and engage audiences is becoming increasingly popular in the marketing industry. ## Related on Trend Hunter - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md) - [Parenthood Beer Campaigns](https://www.trendhunter.com/trends/cheers-to-parenthood.md) - [Rugged Legacy Beer Campaigns](https://www.trendhunter.com/trends/start-your-legacy-campaign.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md) - [Beer Can Face Rollers](https://www.trendhunter.com/trends/chill-face-roller.md) - [Cold-Activated Deodorant Packaging](https://www.trendhunter.com/trends/dura-chill.md)