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# Macho Mobile Promotions
The Coors Light 'Snap.Send.Score' Contest Gets You to the Super Bowl

By Armida Ascano | Published 2010-12-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/coors-light-snap-send-score
References: [brandchannel](http://www.brandchannel.com/home/post/2010/12/22/Coors-Light-SnapTags.aspx) & [coorslight](http://www.coorslight.com/SuperBowl/default.aspx)

The [Coors](https://www.trendhunter.com/trends/coors-light-chill-train-1) Light 'Snap.Send.Score' promotion is an inventive marketing initiative involving loads of tech and testosterone. The contest calls for consumers to photograph SnapTags with a smartphone, send in the photographs, and ultimately enter to win a deluxe trip to the Super Bowl.

SnapTag is a revolutionary technology used to make [marketing and advertising much more interactive](https://www.trendhunter.com/trends/kia-squares). Bearing a brand logo aesthetic, SnapTags allow the same level of involvement as QR codes, except in a prettier package. The Coors Light 'Snap.Send.Score' makes optimal use of the technology. Check it out in the attached video.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 2% | Activity: 79% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Interactive Marketing:** The Coors Light 'Snap.Send.Score' promotion demonstrates the trend of using innovative technologies to engage consumers and make marketing more interactive.
- **Snaptag Technology:** SnapTags, a revolutionary alternative to QR codes, are being utilized in the Coors Light 'Snap.Send.Score' contest, showcasing the trend of using aesthetically pleasing interactive codes in marketing campaigns.
- **Tech-enabled Promotions:** The Coors Light 'Snap.Send.Score' contest exemplifies the trend of leveraging technology, such as smartphone photography, to create engaging promotional activities for consumers.

### Industries Being Reshaped

- **Beverage Industry:** The Coors Light 'Snap.Send.Score' promotion highlights disruptive innovation opportunities for beverage companies to create interactive marketing initiatives that resonate with consumers.
- **Technology Industry:** The integration of SnapTag technology in the Coors Light 'Snap.Send.Score' contest presents disruptive innovation opportunities for technology companies to develop and refine interactive marketing solutions.
- **Sports Industry:** The Super Bowl-centric Coors Light 'Snap.Send.Score' contest suggests disruptive innovation opportunities for sports companies to collaborate with beverage brands and engage fans through interactive promotions.

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