# Branded Backyard Beer Tournaments The Coors Light Games is a Two-Day Ultimate Party Experience By Christopher Magsambol | Published 2015-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coors-light-games References: [www2.tsn](http://www2.tsn.ca/bardown/Story.aspx?Introducing%20SummerCentre:%20The%20Coors%20Light%20Games&id=546161) TSN and [Coors](https://www.trendhunter.com/trends/coors-light-chill-train-1) Light have joined forces and embarked on a [summer sports-inspired tour](https://www.trendhunter.com/trends/lt-games) of Canada called the 'Coors Light Games.' Targeted at amateurs, the contest consists of fun, summer activities that are enjoyed during Canadian summers -- and turning them into competitions. The event concludes with a big two-day championship held at the end of the summer. Meanwhile, the 'TSN Summercentre' team is touring Canada, and bringing a number of the activities into people's backyards. After signing up on the website, many games can be played. Some activities include bubble soccer, in which all participants are not only trying to score a goal, but also knock opponents off their rocker while wearing 'zorb balls.' Other sports include [Giant Jenga](https://www.trendhunter.com/trends/habiza), as well as a twist on beer pong called Volleyball Pong. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 83% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Amateur Sports Competitions:** Opportunities for brands to create fun and innovative competitions around amateur sports activities. - **Backyard Entertainment:** The rise of unique and personalized entertainment options in people's own backyards. - **Summer Activity Tourism:** The trend of people seeking out summer activities as a tourist experience. ### Sectors Adopting This - **Alcohol and Beverage:** An opportunity for alcohol brands to host branded competitions and events focused on fun, summer activities. - **Sports and Entertainment:** The rise of backyard entertainment creates opportunities for companies to provide unique and personalized entertainment experiences for customers. - **Tourism:** Opportunities for tourism companies to provide guided tours and experiences for those interested in participating in summer activities around the world. ## Related on Trend Hunter - [Canadian Beer Train Debuts](https://www.trendhunter.com/trends/coors-light-chill-train-1.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Canadian Fan-Based Campaigns](https://www.trendhunter.com/trends/performance-enhancing-canadians.md) - [Beer-Branded Pride Camps](https://www.trendhunter.com/trends/bud-light-camp.md) - [6-Pack Furniture Collections](https://www.trendhunter.com/trends/home-decoors.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Beer-Flavored Ice Pops](https://www.trendhunter.com/trends/coors-light-coorsicles.md) - [Boozy Backyard Games](https://www.trendhunter.com/trends/beer-darts.md)