# Beer-Flavored Ice Pops Coors Light Coors-icles are Non-Alcoholic But Only For Fans 21 and Up By Michael Hemsworth | Published 2023-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coors-light-coorsicles References: [prnewswire](https://www.prnewswire.com/news-releases/coors-light-introduces-new-beer-flavored-coors-icles-to-bring-the-chill-when-college-basketball-heats-up-301770396.html) & [molsoncoors](http://molsoncoors.com)  The [Coors](https://www.trendhunter.com/trends/coors-light-chillollipop) Light Coors-icles have been announced by the brand as an unexpected product developed with March Madness in mind to offer fans with a way to stay cool as they enjoy the games. The product is a [non-alcoholic, beer-flavored frozen treat](https://www.trendhunter.com/trends/mocktail-sorbet-bars) that's inspired by the refreshing taste of the brand's signature Coors Light beer. Developed for fans aged 21 and up, the [ice pops](https://www.trendhunter.com/trends/lager-popsicle) are being launched today via the brand's website where consumers can pick up a six-pack in limited quantities. Vice President of Marketing for the Coors Family of Brands Marcelo Pascoa commented on the new Coors Light Coors-icles saying, "Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back to a moment of chill." Image Credit: Coors Light ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 81% | Activity: 95% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-free Beverages:** Non-alcoholic beer-flavored ice pops demonstrate a trend towards alcohol-free beverage options. - **Innovative Consumer Products:** The development of a non-alcoholic, beer-flavored frozen treat represents an innovative product in the consumer market. - **Summer-themed Food and Drinks:** Beer-flavored ice pops specifically designed for refreshing summer enjoyment address a trend towards seasonally-inspired food and drinks. ### Where This Applies - **Food and Beverage:** A new product that combines aspects of both beer and frozen treats presents a disruptive innovation opportunity in the food and beverage industry. - **Sports and Entertainment:** The launch of beer-flavored ice pops inspired by March Madness offers a disruptive innovation opportunity in the sports and entertainment industry for creating unique fan experiences. - **Retail:** The online sale of Coors Light Coors-icles in limited quantities represents a disruptive innovation opportunity for retailers to test the popularity of niche, novelty products with consumers. ## Related on Trend Hunter - [Beer-Flavored Lollipop Packs](https://www.trendhunter.com/trends/coors-light-chillollipop.md) - [Boozy Adult Push-Pops](https://www.trendhunter.com/trends/spaghett-sicle.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Frozen Whiskey Pops](https://www.trendhunter.com/trends/whiskey-pops.md) - [Beer-Infused Ice Cream Bars](https://www.trendhunter.com/trends/miller-high-life-ice-cream-dive-bars.md) - [Beer Can Face Rollers](https://www.trendhunter.com/trends/chill-face-roller.md) - [Seasonal Straw-Made Beer Coolers](https://www.trendhunter.com/trends/beer-bale-cooler.md) - [Frozen Cocktail Tubes](https://www.trendhunter.com/trends/24-ices-frozen-cocktails.md) - [Beer-Flavored Breath Mints](https://www.trendhunter.com/trends/miller-lite-beer-mints.md)