# Peekaboo Beer Packaging Coors Light Cold-Activated Window Turns Clear When It's Beer O'Clock By Allison Love | Published 2010-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coors-light-cold-activated-window References: [gizmodo](http://gizmodo.com/5533394/coors-light-invents-cold-activation-window-cancer-cured-world-peace-ensues) & [beernews.org](http://beernews.org/2010/05/coors-light-rolls-out-super-awesome-cold-activation-window-packaging/) [Coors](https://www.trendhunter.com/trends/special-edition-beer-can) Light is at it again, this time with their Coors Light Cold Activated Window, which shows you when it's beer o'clock. The [beer packaging](https://www.trendhunter.com/trends/moosehead-breweries), much like the [cold-activated label](https://www.trendhunter.com/trends/cool-can) on each bottle, is designed to make beer drinking easiest as possible for those who enjoy some Coors Light. The normally opaque window turns completely transparent when the box is cold, telling you it’s time to relax and enjoy a cold one. See more shots of the Coors Light Cold Activated Window above. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 35% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Cold-activated Packaging:** Utilize technology to create packaging that visually indicates when a product is at its optimal temperature, providing a more enjoyable consumer experience. - **Interactive Packaging:** Integrate sensors or other interactive elements into packaging to engage consumers and enhance the product's appeal. - **Personalized Packaging:** Implement customization options in packaging design to cater to individual preferences and create a more personalized consumer experience. ### Where This Applies - **Beverage Packaging:** Apply innovative packaging solutions to the beverage industry, enhancing branding and consumer engagement. - **Consumer Goods Packaging:** Introduce smart packaging concepts to a wide range of consumer goods, revolutionizing the way products are packaged and consumed. - **Alcoholic Beverage Industry:** Leverage disruptive packaging strategies to capture market share and differentiate alcoholic beverage brands in a competitive industry. ## Related on Trend Hunter - [Seasonal Straw-Made Beer Coolers](https://www.trendhunter.com/trends/beer-bale-cooler.md) - [Cold-Activated Deodorant Packaging](https://www.trendhunter.com/trends/dura-chill.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md) - [Beer Can Face Rollers](https://www.trendhunter.com/trends/chill-face-roller.md) - [Weekday-Themed Beer Packs](https://www.trendhunter.com/trends/case-of-the-mondays.md) - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Temperature-Activated Packaging Partnerships](https://www.trendhunter.com/trends/chromatic-technologies.md)