# Beer-Flavored Lollipop Packs Coors Light Chillollipops Help Soothe Stress During March Madness By Laura McQuarrie | Published 2022-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coors-light-chillollipop References: [foodandwine](https://www.foodandwine.com/news/coors-light-beer-lollipops) & [shop.coorslight](http://shop.coorslight.com)  [Coors](https://www.trendhunter.com/trends/coors-light-coorsicles) Light Chillollipops are [beer-flavored lollipops](https://www.trendhunter.com/trends/lager-popsicle) that are sold in sets of six. The non-alcoholic lollipops intended for consumers ages 21 and up were inspired by research that shows that sucking on [lollipops and hard candies](https://www.trendhunter.com/trends/malort-sucks) have a calming effect. As such, the lollipops (complete with a foam-inspired layer on top) were created to soothe basketball fans during March Madness. To celebrate the first day of basketball action, the six-packs of lollipops are being shared to deliver a flavor experience that's similar to Coors Light. Priced at $3.17, the Coors Light Chillollipops are easy to add to a cart, along with other items from the online shop, such as cold-activated cups, beer pouch hoodies and coolers of all sizes. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 73% | Activity: 94% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Beer-flavored Candy:** Creating non-alcoholic candy products inspired by alcoholic beverages. - **Stress-relieving Candy:** Designing candy with features that relieve stress and anxiety. - **Alcohol-inspired Flavors:** Incorporating alcoholic flavors into non-alcoholic products. ### Industries Being Reshaped - **Food and Beverage:** Developing new products by combining flavors of alcoholic and non-alcoholic products. - **Candy and Confectionery Manufacturing:** Designing and producing candy that has calming effects on consumers. - **Sports and Entertainment:** Creating products to soothe and entertain consumers during major events such as the March Madness. ## Related on Trend Hunter - [Beer-Flavored Ice Pops](https://www.trendhunter.com/trends/coors-light-coorsicles.md) - [Beer-Flavored Breath Mints](https://www.trendhunter.com/trends/miller-lite-beer-mints.md) - [Beer Can Face Rollers](https://www.trendhunter.com/trends/chill-face-roller.md) - [Craft Cocktail Lollipops](https://www.trendhunter.com/trends/gourmet-cocktail-lollipop.md) - [Light Beer Flavor Droppers](https://www.trendhunter.com/trends/beer-drops.md) - [Lollipop-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/lolly-poppin-chupa-chups-popcorn.md) - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md) - [Frozen Whiskey Pops](https://www.trendhunter.com/trends/whiskey-pops.md) - [Boozy Adult Push-Pops](https://www.trendhunter.com/trends/spaghett-sicle.md)