# Cuppa-Infused Booze The Coors Light Iced T is the First Ever Extension of the Brand By Shanley Erin | Published 2012-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coors-light-beer References: [canadianbeernews](http://www.canadianbeernews.com/2012/03/15/molson-coors-to-launch-coors-light-iced-t-in-canada/) & [coorslight](http://www.coorslight.ca/en/index.aspx) Every summer, popular brewing companies from Brava to [Bud Light](https://www.trendhunter.com/trends/bud-light-chelada-tajin) release a specialty beer to keep you cool during the warm weather, and this summer [Coors Light](https://www.trendhunter.com/trends/cold-tux-and-brrrtie) takes the reins with the Coors Light Iced T. The release is a light beer with natural flavor, brewed in the same way the company's beer is brewed. As the first extension of the Coors Light brand, this [iced tea](https://www.trendhunter.com/trends/quirk-hard-tea) is exciting for a number of reasons. With the summer alcohol market populated by more exotic brands, this addition will gain Coors some well-deserved recognition among a whole new target market. From the sounds of it, this product is perfect for those balmy nights when you want more than a buzz: you want an experience. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 16% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Cuppa-infused Booze:** More breweries will begin releasing special drinks and non-alcoholic beverages infused with tea. - **Summer Beer Releases:** More breweries will release specialty beers to cater to consumers during the summer months. - **Brand Extensions:** Companies will extend their brands by introducing new products to reach a wider audience. ### Who This Affects Most - **Brewery Industry:** Breweries can innovate by bringing unique products to market, such as non-alcoholic tea-infused beverages. - **Alcohol Industry:** The alcohol industry can disrupt the market by creating more unique and innovative beverages, such as Coors Light Iced T. - **Beverage Industry:** The beverage industry should focus on producing drinks that cater to consumers during special occasions or seasons, such as summer beer releases. ## Related on Trend Hunter - [Refreshing Hard Iced Teas](https://www.trendhunter.com/trends/refreshing-hard-iced-teas.md) - [Hard Malt Teas](https://www.trendhunter.com/trends/lipton-hard-iced-tea.md) - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea.md) - [Extra-Smooth Hard Iced Teas](https://www.trendhunter.com/trends/pabst-groovy-lemon-strong.md) - [Iced Tea-Inspired Vodkas](https://www.trendhunter.com/trends/iced-tea-vodka.md) - [Lemony Hard Iced Teas](https://www.trendhunter.com/trends/lemony-hard-iced-tea.md) - [Hard Iced Tea Lines](https://www.trendhunter.com/trends/hard-iced-tea-line.md) - [Boozy Green Tea Refreshments](https://www.trendhunter.com/trends/citrus-green-tea.md) - [Robust Hard Iced Teas](https://www.trendhunter.com/trends/robust-hard-iced-tea.md)