# Double-Brewed Non-Alcoholic Beers Coors Edge is an Accessible and Tasty Option for Dry January By Kalin Ned | Published 2018-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coors-edge References: [amazon](https://www.amazon.ca/Coors-Edge-Non-Alcoholic-Beer-355ml/dp/B07D3YCLSH?tag=trenhunt0f-20) [Coors Edge](https://www.trendhunter.com/trends/coors-light-coorsicles) — a product available in a 12-pack on [Amazon](https://www.trendhunter.com/trends/Amsterdam-Craft-Gin-Company), is an enjoyable alternative to alcoholic beverages. With a 0.5% ABV per 355 mL, the offering is a great option for Dry January. Statistics point that 80% of Canadians drink alcohol, with rates of consumption significantly rising around the holidays. The first month of the year allows individuals to detox after a lengthy period of festive parties and family gatherings. Coors Edge is a refreshing golden lager that goes exceptionally well with Ameican-style cheeses, BBQ staples, and traditional salad-based dishes. It boasts only [45 calories](https://www.trendhunter.com/trends/michelob-ultra-zero) and is advertised as "THE beer you can have whenever and wherever you want." The taste of the beloved beverage is preserved — despite the lack of alcohol content, thanks to a double-brewing technique. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 34% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Double-brewed Non-alcoholic Beers:** Opportunity for breweries to innovate and create more flavorful and satisfying non-alcoholic beer options. - **Dry January:** Potential for businesses to tap into the growing market of people abstaining from alcohol in January and offer appealing non-alcoholic beverage alternatives. - **Health-conscious Alternatives:** Rise in demand for low-calorie, non-alcoholic beverages presents an opportunity for companies to develop new products that cater to health-conscious consumers. ### Sectors Adopting This - **Brewing:** Breweries can explore double-brewing techniques and invest in R&D to create innovative non-alcoholic beer options. - **Beverage:** Beverage companies can capitalize on the trend by developing and marketing refreshing and satisfying non-alcoholic drink alternatives for Dry January and health-conscious consumers. - **Food:** Food businesses can pair their dishes with non-alcoholic beers like Coors Edge and promote them as flavorful and complementary options for customers looking for healthier alternatives to alcohol. ## Related on Trend Hunter - [Alcohol-Free Party Packs](https://www.trendhunter.com/trends/dry-january-party-pack.md) - [Booze-Free Mexican-Style Beers](https://www.trendhunter.com/trends/mexicanstyle-beer.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Dry January Beer Launches](https://www.trendhunter.com/trends/dryback-january.md) - [Cocktail-Inspired Non-Alcoholic Beers](https://www.trendhunter.com/trends/cocktail-inspired-brews.md) - [Non-Alcoholic Beer Cocktails](https://www.trendhunter.com/trends/talon-tinnie.md) - [Low-Alcohol Beer Festivals](https://www.trendhunter.com/trends/nolo-beerfest.md) - [Tasty Alcohol-Free Beers](https://www.trendhunter.com/trends/tasty-alcoholfree-beers.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md)