# Annual Summer Co-op Festivals The Co-operatives Fortnight is a UK-Based Campaign By Tiana Reid | Published 2013-05-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/cooperatives-fortnight References: [facebook](https://www.facebook.com/coops14) & [uk.coop](http://www.uk.coop/choosecoop) Co-operatives Fortnight was launched in 2010 and attempts to draw attention to the United Kingdom's growing co-op industry while at the same time supporting those already in the sphere. This year, the national campaign will focus specifically on consumer awareness, that is, on attracting the mainstream to the definition of co-operative and also to its particular positive consequences. With that said, there will be numerous vendors, products, stores and services representing themselves and their collaborative work at this year's campaign, which runs from June 22 until July 2013. Thus, [co-op businesses](https://www.trendhunter.com/trends/coop-and-vusiongroup) and their employees are again encouraged to take part as a marketing mechanism. They are also working on a collaborative film project of short videos. **Contact Information** Co-operatives Fortnight [website](http://www.uk.coop/choosecoop) Co-operatives Fortnight on [Facebook](https://www.facebook.com/coops14) Co-operatives Fortnight on [YouTube](http://www.youtube.com/user/CooperativeFortnight) ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Consumer Awareness of Co-operatives:** Opportunity for co-op businesses to educate and attract mainstream consumers. - **Collaborative Marketing Mechanism:** Opportunity for co-op businesses to participate in the campaign as a marketing strategy. - **Collaborative Film Project:** Opportunity for co-op businesses to showcase their work through short videos. ### Where This Applies - **Retail:** Disruptive innovation opportunity: Co-op businesses can create new marketing strategies to engage mainstream consumers. - **Film Production:** Disruptive innovation opportunity: Co-op businesses can explore innovative video content creation for brand promotion. - **Community Organizations:** Disruptive innovation opportunity: Co-op businesses can collaborate with other organizations to further promote their positive impact. ## Related on Trend Hunter - [International Cuisine Grocery Ranges](https://www.trendhunter.com/trends/2024-summer-range.md) - [Vegan-Friendly Grocer Campaigns](https://www.trendhunter.com/trends/veganuary-offers.md) - [Summertime Entertaining Food Promotions](https://www.trendhunter.com/trends/summer-promotion.md) - [Summery Food-to-Go Ranges](https://www.trendhunter.com/trends/coop-foodtogo-range.md) - [Festival-Themed Retail Snack Campaigns](https://www.trendhunter.com/trends/flavour-fest-25.md) - [Sustainable Retailer Packaging Updates](https://www.trendhunter.com/trends/coop-sustainable-packaging.md) - [Charity Christmas Foods](https://www.trendhunter.com/trends/christmas-food-to-go.md) - [Festive Season Lunchtime Wraps](https://www.trendhunter.com/trends/coop-christmas-sandwiches.md) - [Dedicated Halal Food Ranges](https://www.trendhunter.com/trends/coop-halal-range.md)