# Optical Illusion Knitwear Cooperative Designs F/W 2010 Collection is Not Easy on the Eyes By Tiana Reid | Published 2010-04-19 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/cooperative-designs References: [thinkcontra](http://thinkcontra.com/blog/archives/14749?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed:) & [cooperative-designs](http://www.cooperative-designs.com/) Annalisa Dunn and Dorothee Hagemann, the faces behind the London-based label Cooperative Designs, have done it again. Sticking with their usual theme of [tribal-influenced knits](https://www.trendhunter.com/trends/arty-knitwear), they've upped the ante this time around with the Fall/Winter 2010 collection filled with slouchy layers and trendy crop tops that balance out the hard-to-handle graphic prints. The Cooperative Designs models were topped off with oversized scarves, black lipstick, and barely-there faces masked with extreme bangs and [avant-garde headgear](https://www.trendhunter.com/trends/brucolic). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Graphic Print Fashion:** Disruptive innovation opportunity: Explore the use of optical illusion knitwear in graphic print fashion to create eye-catching and unique designs. - **Tribal-influenced Knits:** Disruptive innovation opportunity: Combine traditional tribal aesthetics with modern knitwear techniques to create culturally-inspired fashion pieces. - **Slouchy Layered Clothing:** Disruptive innovation opportunity: Design slouchy layered clothing that provides comfort and style, appealing to consumers looking for relaxed yet fashionable attire. ### Industries Being Reshaped - **Fashion and Apparel:** Disruptive innovation opportunity: Integrate optical illusion knitwear into the fashion and apparel industry, offering consumers a new and visually stimulating clothing option. - **Textile Design and Manufacturing:** Disruptive innovation opportunity: Develop advanced textile design and manufacturing techniques to create intricate tribal-inspired knits with optical illusion effects. - **Cosmetics and Beauty:** Disruptive innovation opportunity: Collaborate with cosmetics and beauty brands to create avant-garde makeup looks that complement the unconventional style of optical illusion knitwear. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Hand- Knitted Joint Apparel](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Playful Designer Knitwear Series](https://www.trendhunter.com/trends/uniqlo-and-anya-hindmarch.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Collaborative Hand-Knit Streetwear](https://www.trendhunter.com/trends/macmahon-knitting-mills-and-beams.md)