# Blinged-Out Tire Sets The Cooper F3 Diamond Tire is Covered in Swarovski Crystals and Diamonds By Michael Hines | Published 2011-04-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/cooper-f3-diamond-tire References: [autoblog](http://www.autoblog.com/2011/04/05/video-bling-encrusted-tires-the-next-frontier/) & [therichtimes](http://www.therichtimes.com/wordpress/2011/04/05/british-formula-3-championship-diamond-anniversary-marked-with-jewel-encrusted-tyres-tires/) I'm willing to bet that it is only a matter of time before all affluent consumers around the world modify the tires on their cars to look something like the [Cooper](https://www.trendhunter.com/trends/mini-paul-smith-edition) F3 Diamond Tire. The Cooper F3 Diamond Tire is a one-off set of tires commisioned by Cooper and made by London-based jeweler JK Diamonds. The tires were made to celebrate the diamond (30th) anniversary of Cooper's partnership with the Formula 3 series. Diamonds and crystals were stuck to the tire using a strong glue and were then covered using a Cooper nameplate. The Cooper F3 Diamond Tires were fitted to Rupert Svendsen-Cook's race car where they were rolled out for a photo op. It is highly unlikely that these tires will ever see anything resembling racing, but it will be interesting to see how the world reacts to the first-ever [diamond tired](https://www.trendhunter.com/trends/loewe-and-jacob-co). I wouldn't be surprised to see these alongside [spinning rims](https://www.trendhunter.com/trends/mercedesbenz-cla) and "iced out" grills sometime in the near future. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 24% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Car Modifications:** Creating customized and extravagant enhancements for tires to appeal to affluent consumers looking to personalize their cars. - **Diamond and Crystal Embellishments:** Using precious gemstones like diamonds and crystals to add a touch of luxury and exclusivity to various products and accessories. - **Experiential Marketing Stunts:** Utilizing attention-grabbing and unique marketing activations, such as the Cooper F3 Diamond Tire, to create buzz and intrigue among consumers. ### Sectors Adopting This - **Automotive Accessories:** Providing high-end and customized tire enhancements to cater to luxury car owners who seek unique and extravagant modifications. - **Jewelry and Gemstones:** Offering diamond and crystal embellishments for a wide range of products, including tires and other luxury goods, to add value and exclusivity. - **Event Marketing:** Creating immersive and memorable brand experiences through creative and attention-grabbing stunts like the Cooper F3 Diamond Tire. ## Related on Trend Hunter - [Diamond-Encrusted Car Clocks](https://www.trendhunter.com/trends/race-car-clock.md) - [Dazzling Rose-Hued SUVs](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition.md) - [High-Performance Racing Tires](https://www.trendhunter.com/trends/highperformance-racing-tire.md) - [Collaboration Automotive Ring Designs](https://www.trendhunter.com/trends/manly-bands-x-jeep-rock-crawler-ring.md) - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Colored Carbon Fibre Wheels](https://www.trendhunter.com/trends/parcours-x-hypetex.md) - [Transforming Smart Vehicle Tires](https://www.trendhunter.com/trends/conqueror-tire.md) - [Ultra-Luxurious Crystal Footwear](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper.md)