# Plant-Based Private Label Groceries Co-op's GRO Range Highlights Meatless Protein Options By Jana Pijak | Published 2020-09-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/coop References: [co-operative.coop](https://www.co-operative.coop/media/news-releases/co-op-to-gro-online) & [coop](https://www.coop.co.uk/products/vegan/gro) UK-based grocery retailer [Co-op](https://www.trendhunter.com/trends/2024-summer-range) introduced its [plant-based private label](https://www.trendhunter.com/trends/tesco-high-protein-range) 'GRO' line earlier this year. "The vegan range meets the growing demand for vegetarian and plant-based alternatives, as exclusive research from the Co-op’s Ethical Consumerism report" revealed how "vegetarian product sales have risen by over 12 percent and non-dairy milk alternatives have seen a 14 percent uplift" in just 12 months. Co-op's plant-based GRO range consists of vegetable-based stew and curry bowls, vegan snack wraps, salads and pasta dishes along with a wide range of meat-free meatball, hot dog, burger and sausage alternatives -- made from protein-enriched ingredients like mushrooms, beets, onions, soya, pea proteins and more. Additionally, the range also includes dessert varieties like vegan chocolate cupcakes, and rice toffee pudding treats. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein:** Companies can innovate by incorporating protein-enriched non-meat ingredients into their products - **Vegetarian Options:** With vegetarian product sales on the rise companies should explore adding vegetarian choices to their offerings - **Non-dairy Milk Alternatives:** Companies can innovate by offering non-dairy milk alternatives to cater to the growing demand for plant-based options ### Where This Applies - **Grocery:** Supermarkets and grocery stores can improve sales by offering plant-based private labels products to their customers - **Foodservice:** Restaurants can cater to the growing demand for plant-based options by including vegetarian and vegan dishes on their menu - **Dairy:** Dairy companies can innovate by expanding their non-dairy milk offerings to include more options and flavors ## Related on Trend Hunter - [Private Label Flexitarian Foods](https://www.trendhunter.com/trends/waitrose-plantliving.md) - [Accessible Plant Protein Ranges](https://www.trendhunter.com/trends/vemondo-plant.md) - [Private Label Plant-Based Foods](https://www.trendhunter.com/trends/veganuary-range.md) - [Plant-Rich Retailer Ready Meals](https://www.trendhunter.com/trends/waitrose-plantliving-range.md) - [Vegan-Friendly Grocer Campaigns](https://www.trendhunter.com/trends/veganuary-offers.md) - [Decor Retailer Food Ranges](https://www.trendhunter.com/trends/plantbased-food-range.md) - [Restaurant-Quality Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-newmeat.md) - [Meat-Free Retailer Expansions](https://www.trendhunter.com/trends/continente.md) - [High-Protein Private Label Products](https://www.trendhunter.com/trends/tesco-high-protein-range.md)