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# Calorie-Light Ice Creams
CoolWay Created Seven New Flavors in Time for the Summer

By Riley von Niessen | Published 2019-03-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/coolway
References: [coolway](http://www.coolway.ca/) & [coolway.theknotgroup](https://coolway.theknotgroup.com/coolways-seven-new-guilt-free-ice-cream-flavours-include-birthday-cake-maple-swirl--chocolate-chip-cookie-dough?asset_type=contact&asset_id=e644ea25-ff1d-44b8-88a1-1ab92f04fe5c#contact-e644ea25-ff1d-44b8-88a1-1ab92f04fe5c)

CoolWay is a brand of ice cream that's made for consumers who love frozen desserts but are also trying to stick to their personal health goals. With just 280 to 390 calories in a pint, CoolWay's products are much less calorie-dense than many of its competitors, and are also rich in protein, fiber, and have 70% less sugar.

Using the finest ingredients, CoolWay has created seven new flavors in time for the warm weather. This includes: Birthday Cake, Cherry Fudge Brownie, Chocolate Chip Cookie Dough, Lemon Cake, Maple Swirl, Mocha Brownie Fudge, and Strawberry Cheesecake. With the addition of the seven new flavors, CoolWay now has a total of 15 delectable flavors to choose from.

Consumers can find the Canadian brand of guilt-free ice cream at major retailers like [Whole Foods](https://www.trendhunter.com/trends/dairy-ice-cream-bars), FreshCo, [Walmart](https://www.trendhunter.com/trends/singleserve-cake-cups), Sobeys, NoFrills, [Longo's](https://www.trendhunter.com/trends/tim-hortons-ice-cream), and Farmboy.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 30% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Calorie-light Ice Creams:** CoolWay's low-calorie ice creams cater to health-conscious consumers looking for guilt-free frozen desserts.
- **Protein-rich Ice Creams:** CoolWay's ice creams are high in protein, offering a nutritionally dense frozen treat for fitness enthusiasts.
- **Guilt-free Desserts:** CoolWay's low-calorie and low-sugar ice creams provide a guilt-free dessert option for those watching their health and wellness.

### Industries Being Reshaped

- **Food and Beverage Industry:** The food and beverage industry can explore the market potential for low-calorie ice creams and develop innovative products targeting health-conscious consumers.
- **Fitness and Wellness Industry:** The fitness and wellness industry can partner with CoolWay to offer protein-rich ice creams as a nutritious post-workout snack or meal replacement option.
- **Retail Industry:** Retailers can stock and promote CoolWay's guilt-free desserts to cater to the growing demand for healthier frozen treats among consumers.

## Related on Trend Hunter

- [Dessert-Inspired Low-Sugar Ice Creams](https://www.trendhunter.com/trends/enlightened-ice-cream-range.md)
- [Guilt-Free Ice Creams](https://www.trendhunter.com/trends/cookies-cream-and-chocolate-caramel-brownie.md)
- [Low-Sugar Ice Cream Brands](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand.md)
- [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md)
- [Seasonal Light Ice Creams](https://www.trendhunter.com/trends/enlightened-light-ice-cream.md)
- [Premium Full-Fat Ice Creams](https://www.trendhunter.com/trends/betterwith-ice-cream.md)
- [Calorie-Conscious Ice Cream Sticks](https://www.trendhunter.com/trends/skinny-dream-ice-creams.md)
- [Light Ice Cream Pints](https://www.trendhunter.com/trends/light-ice-cream-pints.md)
- [Chunky Low-Calorie Ice Creams](https://www.trendhunter.com/trends/oppo-brothers-chocolate-chip-cookie-dough.md)