# Cooling Multi-Use Jelly Tints Milk Makeup's Cooling Water Jelly Tint Boasts a Bouncy Texture By Laura McQuarrie | Published 2024-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cooling-water-jelly-tint References: [instagram](https://www.instagram.com/p/C2mtpOkrENK/?hl=en) & [milkmakeup](https://milkmakeup.com/products/cooling-water-jelly-tint?variant=burst-poppy-pink)  Milk Makeup's Cooling [Water](https://www.trendhunter.com/trends/phreeze) Jelly Tint is a lip and cheek stain with a unique texture that delivers long-lasting, sheer color, hydration and a refreshing sensation with every swipe. The [sheer lip and cheek stain](https://www.trendhunter.com/trends/hydrating-lip-gloss-stains) boasts a 90% natural, clean and vegan formula that comes in a solid stick format that's mess-free, travel-ready and useful for providing more than 1,000 applications. The cooling, buildable tint can be applied in several shades, from poppy pink and coral to berry and red. While beauty consumers will fall in love with these colors, it's truly the playful, nostalgic and sensorial texture that makes this [bouncy lip and cheek stain](https://www.trendhunter.com/trends/narins-beauty) unforgettable. As compared to Milk Makeup's cream lip and cheek stick, this one creates a fresh-looking natural finish. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 95% | Activity: 97% | Freshness: 21% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Cooling Water Jelly Tint:** Milk Makeup's Cooling Water Jelly Tint provides a refreshing sensation and long-lasting, sheer color with its unique bouncy texture. - **Sheer Lip and Cheek Stain:** Milk Makeup's Cooling Water Jelly Tint offers a 90% natural, clean, and vegan formula in a mess-free solid stick format for over 1,000 applications. - **Playful and Nostalgic Texture:** Milk Makeup's Cooling Water Jelly Tint stands out with its playful and sensorial texture that creates a fresh-looking natural finish. ### Sectors Adopting This - **Beauty Manufacturing:** The beauty manufacturing industry can explore the production of innovative cooling water jelly tints that provide a refreshing sensation and long-lasting color in a solid stick format. - **Cosmetics Retail:** Cosmetics retailers can offer sheer lip and cheek stains with a 90% natural, clean, and vegan formula in a mess-free solid stick format for over 1,000 applications. - **Personal Care Products:** The personal care products industry can tap into the trend of playful and nostalgic textures to create innovative products that appeal to consumer senses and provide a fresh-looking natural finish. ## Related on Trend Hunter - [Versatile Jelly Lip Stains](https://www.trendhunter.com/trends/water-jelly-tints.md) - [Travel-Friendly Skincare-as-Makeup](https://www.trendhunter.com/trends/milk-makeup-2.md) - [Color-Changing Jelly Tints](https://www.trendhunter.com/trends/phreeze.md) - [Sensorial Jelly Serums](https://www.trendhunter.com/trends/milk-makeup-serum-stick.md) - [Hydrating Jelly-Style Makeup Tints](https://www.trendhunter.com/trends/clean-fresh-jelly-water-tint.md) - [Hydrating Longwear Skin Tints](https://www.trendhunter.com/trends/hydro-grip-gel-tint.md) - [Mini Moisture-Rich Lip Tints](https://www.trendhunter.com/trends/tirtir-waterism-glow-tint.md) - [Buildable Jelly-Style Lip Tints](https://www.trendhunter.com/trends/narins-beauty.md) - [Jelly Bronzer Sticks](https://www.trendhunter.com/trends/revolution-jelly-bronze-tint.md)