# Awakening Cooling Eye Gels Shiseido Waso's YUZU-C Eye Awakening Essence Provides Hydration By Kalin Ned | Published 2022-10-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cooling-eye-gels References: [shiseido](https://www.shiseido.com/ca/en/yuzu-c-eye-gel-awakening-essence-0768614189947.html) One of [Shiseido Waso's](https://www.trendhunter.com/trends/multipurpose-balm2) new releases this fall is a cooling eye gel, infused with Vitamin C. This science-backed formulation promises to target the area under the eyes and address the appearance of dark circles and puffiness. Users can apply the cooling eye gel either under or over makeup. The lightweight texture absorbs quickly. Shiseido maintains that the eye area will be immediately hydrated and energized after application. The formula boasts [Yuzu](https://www.trendhunter.com/trends/spiced-cocktails) Extract—a Japanese Citrus from Kochi—that replenishes and maintains the skin's moisture. To sweeten the deal, Shiseido infused the product with [Vitamin C and Vitamin E](https://www.trendhunter.com/trends/brightening-collection), both of which boost clarity. Starfruit Extract helps address puffiness and finally, the special Yuzu-C Glow Powder reflects light, contributing to a radiant finish. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 24% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Cooling Eye Gels:** Innovative formulations that reduce dark circles and puffiness under the eyes, while instantly hydrating and energizing the skin. - **Yuzu Extract:** The use of Japanese Citrus from Kochi in skincare formulations, which replenishes and maintains the skin's moisture and provides a radiant finish. - **Science-backed Skincare:** Developing skincare products that utilize scientific research and ingredients, providing real results and effectiveness for consumers. ### Who This Affects Most - **Beauty:** Innovations in skincare, specifically eye care, that provide real, science-backed results and cater to the growing demand for beauty products that offer convenience and ease of use. - **Natural Products:** Focusing on the use of natural ingredients, such as Yuzu Extract and Starfruit Extract, to create effective skincare products that meet consumer demand for eco-friendly and sustainable products. - **Cosmetics:** Creating multi-functional beauty products that can be applied over or under makeup, providing consumers with convenience and time-saving options for their beauty routine. ## Related on Trend Hunter - [Vitamin C-Enriched Hydro-Gel Patches](https://www.trendhunter.com/trends/hydrogel-patches.md) - [Hydrating Eye-Rejuvenating Gels](https://www.trendhunter.com/trends/aqua-bomb-depuffing.md) - [Vitamin C Eye Creams](https://www.trendhunter.com/trends/vitamin-c-eye-cream.md) - [Moisturizing Hyaluronic Eye Gels](https://www.trendhunter.com/trends/hyaluronic-eye-gel.md) - [Soft-Focus Eye Creams](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream.md) - [Vitamin-Powered Eye Creams](https://www.trendhunter.com/trends/skin-renewing-vitamin-c-eye-cream.md) - [Cooling Undereye Patches](https://www.trendhunter.com/trends/cooling-undereye-patches.md) - [Corrective Eye Skincare](https://www.trendhunter.com/trends/multi-correxion-revive-glow-eye-balm1.md) - [Depuffing Compact Eye Serums](https://www.trendhunter.com/trends/brightening-serum-concentrate.md)