# Cooling Concealer Sticks The Cold Concealer Cooling Coverage Stick is Water & Caffeine-Infused By Laura McQuarrie | Published 2022-04-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cooling-concealer References: [allure](https://www.allure.com/gallery/new-makeup-products-april-2022) & [laurageller](https://www.laurageller.com/collections/all-products/products/the-cold-concealer-cooling-coverage-stick?al_pg_id=2186b33b-dfaf-45a8-b263-4248f4ec3ed4) The Cold Concealer Cooling Coverage Stick by Laura Geller is a solution for brightening and reenergizing skin, all the while refreshing it with a cooling sensation. This product for waking up tired and dull skin helps to [reduce puffiness under the eye area](https://www.trendhunter.com/trends/brightening-serum-concentrate) thanks to an [infusion of water and caffeine](https://www.trendhunter.com/trends/coffee-fix-peptide-eye). The product is ideal for providing a long-wearing, natural matte finish that blends in easily to provide comfort and refreshment as needed. The water-based formula for [concealing dark circles](https://www.trendhunter.com/trends/revitalize-hydra-concealer), skin imperfections and dullness can be found in shades ranging from porcelain to deep. Thanks to its travel-ready, mess-free format, the product is easy to take on the go and the application process makes the most of the quick-setting formula. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 67% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Water-infused Beauty Products:** A trend towards adding water to beauty products to enhance hydration and refreshment presents opportunities for disrupting the beauty industry. - **Caffeine-infused Products:** A growing trend of infusing products with caffeine presents opportunities for creating energy-boosting skincare and makeup products. - **On-the-go Beauty Solutions:** A trend towards travel-ready, mess-free beauty products presents opportunities for disruptive innovation in packaging and application methods. ### Where This Applies - **Beauty:** The beauty industry can get ahead of the curve and disrupt the market by incorporating water and caffeine into products and creating on-the-go solutions. - **Skincare:** The skincare industry can tap into the trend of caffeine-infused products to create energy-boosting serums and creams. - **Makeup:** The makeup industry can innovate by creating travel-ready, mess-free beauty products, such as the Cold Concealer Cooling Coverage Stick, to make application more convenient for consumers. ## Related on Trend Hunter - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md) - [Gel-to-Cream Complexion Sticks](https://www.trendhunter.com/trends/hydro-grip-gel-concealer.md) - [Cooling Plumping Sticks](https://www.trendhunter.com/trends/cryo-plumping-stick.md) - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Hydrating Cooling Primer Sticks](https://www.trendhunter.com/trends/cooling-primer-stick.md) - [Energizing Eye Balms](https://www.trendhunter.com/trends/energizing-eye-balm.md) - [Superfruit Skincare Concealers](https://www.trendhunter.com/trends/creaseless-creamy-concealer.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md)