# Science-Backed Cooling Bedding Collections Breescape Joins Forces with Ashley Graham By Kalin Ned | Published 2026-06-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cooling-bedding-collection References: [finance.yahoo](https://finance.yahoo.com/media-advertising/articles/ashley-graham-breescape-launch-cooling-121500598.html) [Breescape](https://www.trendhunter.com/trends/reversible-cooling-comforter), a sleep science-focused bedding brand engineered specifically for individuals who tend to overheat during the night, has partnered with supermodel and advocate [Ashley Graham](https://www.trendhunter.com/trends/tempuradapt-collection) to introduce a new cooling bedding collection that aims to address the pervasive issue of sleep disruption caused by temperature imbalance. The Ashley Graham x Breescape collection features a Cooling Comforter 2.0, Cooling Sheet Set, and Cooling Pillowcases. All of these products are unified by a new striped design aesthetic intended to promote a serene sleeping environment, while the underlying technology relies on the company's proprietary [BlendTek](https://www.trendhunter.com/trends/shinebed-international) fabric. This material innovation is engineered to enhance airflow, draw moisture away from the body, and maintain a consistently cool surface temperature. Independent testing cited by the brand indicates that a significant majority of participants found the cooling bedding collection to be cooler and more breathable than comparable products on the market. Image Credit: Breescape ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 75% | Activity: 78% | Freshness: 81% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Temperature-regulating Bedding:** Advanced cooling textiles create opportunities for bedding brands to differentiate through measurable airflow, moisture-wicking, and surface-temperature performance. - **Science-backed Sleep Products:** Independent testing and sleep-focused material claims are reshaping consumer trust in home goods by linking comfort products to validated wellness outcomes. - **Celebrity-led Wellness Collaborations:** High-profile partnerships in functional home categories combine personal advocacy with technical product benefits, expanding premium positioning beyond traditional lifestyle branding. ### Where This Applies - **Bedding:** Performance-driven comforters, sheets, and pillowcases introduce new competitive space for brands focused on thermoregulation rather than conventional softness alone. - **Sleep Technology:** Fabric-based cooling systems broaden the sleep innovation market by offering non-electronic alternatives to temperature management and rest optimization. - **Home Textiles:** Design-forward technical fabrics position everyday linens as wellness-oriented products where aesthetics, breathability, and moisture control converge. ## Related on Trend Hunter - [Science-Backed Sleepwear](https://www.trendhunter.com/trends/technical-sleep-apparel.md) - [Comfort-Focused Bedding Capsules](https://www.trendhunter.com/trends/shinebed-international.md) - [Performance-Driven Bedding Capsules](https://www.trendhunter.com/trends/spring-2026-bedding.md) - [Comfortable Cooling Comforters](https://www.trendhunter.com/trends/cooling-comforter1.md) - [Personalized Performance-Driven Sleep Systems](https://www.trendhunter.com/trends/sleep-just-got-personal.md) - [Cooling-Focused Hybrid Mattresses](https://www.trendhunter.com/trends/hybrid-mattresses.md) - [Cooling Multi-Layered Construction Mattresses](https://www.trendhunter.com/trends/sweetnight-coolnest-mattress.md) - [Designer-Approved Decor Ranges](https://www.trendhunter.com/trends/dreams-and-sophie-conran.md) - [Adjustable Sleep Systems](https://www.trendhunter.com/trends/cocoon-chill.md)