# Coolhunting Digital: Trend Hunter Featured in Cool Spotting Book by Anna Maria Lopez Lopez By Armida Ascano | Published 2012-05-07 | About Source: Trend Hunter, https://www.trendhunter.com/trends/coolhunting-trend-hunter References: [coolhunting.pro](http://www.coolhunting.pro/)  As the [first book devoted exclusively](https://www.trendhunter.com/trends/the-product-design-book) to coolhunting online, 'Digital Coolhunting, Chasing the Latest Trends' by Anna Maria Lopez Lopez is a natural match for Trend Hunter. Featured numerous times throughout the book and most predominantly in its third chapter, entitled 'Seguimiento de tendencias internacionales,' or 'Monitoring International Trends,' Trend Hunter is identified as a prime source for those seeking what's new and hot. The rise of the digital era has ushered in the golden age of [trend chasing](https://www.trendhunter.com/trends/tagwalk), which is a paid profession on the rise. Though Digital Coolhunting is published in Spanish, its content would prove useful for cool hunters from every part of the world. Rife with colorful, engaging images and tidbits that will not only make hunting trends easier, but more effective, the book, published by ANAYA Multimedia, is a must have. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [About](https://www.trendhunter.com/about) > [In The News](https://www.trendhunter.com/inthenews) ## Key Themes ### What Makes This Trend Stand Out - **Digital Coolhunting:** Identifying and monitoring the latest online trends offers opportunities for disruptive innovation in marketing and consumer behavior. - **Trend Chasing Profession:** The growing demand for trend hunting services creates opportunities for disruptive innovation in consulting and market research. - **Global Cool Hunting:** Expanding coolhunting practices internationally presents opportunities for disruptive innovation in cross-cultural marketing and trend analysis. ### Sectors Adopting This - **Marketing:** Incorporating digital coolhunting techniques into marketing strategies can help businesses stay ahead of trends and connect with target audiences. - **Consulting:** Offering trend-chasing services as a consultant can provide businesses with valuable insights and innovative solutions to stay competitive. - **Publishing:** Creating content and resources, like books on cool hunting, for cool hunters can provide valuable knowledge and inspiration for trend-seekers worldwide. ## Related on Trend Hunter - [Nomadic Professional Handbooks](https://www.trendhunter.com/trends/nomads-handbook-for-coworking-spaces.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Real-Time Trending Spot Features](https://www.trendhunter.com/trends/trending-spots.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Jewelry-Centric Coffee-Table Books](https://www.trendhunter.com/trends/solange-azagurypartridge.md) - [Emerging Technology Publications](https://www.trendhunter.com/trends/emerging-technology-publication.md) - [Smartphone App Iconography Books](https://www.trendhunter.com/trends/ios-app-icon-book.md) - [Emerging Market Insights](https://www.trendhunter.com/trends/rising-trends.md) - [Modern Digitized Bookshelves](https://www.trendhunter.com/trends/digital-bookshelf.md)