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# Smart Healthy Food Fridges
Coolgreens Market Makes Nutritious Grab-and-Go Food Accessible

By Laura McQuarrie | Published 2019-12-10 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/coolgreens-market
References: [restaurantmagazine](http://www.restaurantmagazine.com/coolgreens-to-introduce-smart-fridges-to-dallas-market/) & [coolgreens](https://coolgreens.com/)

Fast-casual restaurant Coolgreens offers a wide variety of nutritious foods to support healthy, active lifestyles and in 2020 it is launching a new grab-and-go refrigerator platform called [Coolgreens Market](https://www.trendhunter.com/trends/coolgreens) to make its fresh food even more widely accessible. The new smart fridges are set to share Coolgreens' signature salads, wraps and snacks in an affordable and convenient format that invites people to swipe a credit card to access the fresh items inside. The chef-inspired items that stock the Coolgreens Market will be prepared daily at an off-site local kitchen.

Coolgreens is launching its smart fridge concept first in the Dallas-Fort Worth area within locations like office buildings, campuses, airports and travel hubs, as well as other kinds of heavily trafficked public spaces, making fresh and healthy food easy to purchase on the go.

Image Credit: Coolgreens

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 60% | Activity: 66% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What's Driving This Trend

- **Smart Refrigerator Market:** The rise of smart refrigerator concept in the food industry opens doors for businesses to invest in a more convenient and accessible way of delivering fresh, healthy food to consumers.
- **Grab-and-go Convenience Trend:** The grab-and-go convenience trend is an opportunity for businesses to capitalize on the growing demand for fast, healthy and portable food options.
- **Off-site Food Preparation:** The off-site food preparation trend presents an opportunity for businesses to reduce overhead costs while maintaining high standards in food quality.

### Who This Affects Most

- **Food Service Industry:** The food service industry can leverage the smart refrigerator concept by offering healthy, grab-and-go food options that cater to time-restricted individuals.
- **Office Building and Campus Market:** Offices, campuses and other public spaces can benefit from the convenience of smart refrigerators, making it easier for individuals to access fresh and healthy food options on-the-go.
- **Smart Kitchen and Appliance Industry:** The smart kitchen and appliance industry could benefit from this trend by exploring opportunities in creating and developing smarter refrigerators that offer more advanced features and functionalities.

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