# Ice-Made Drink Holders Ice Block Cooler™ Infuses Cooler and Ice in a Convenient Marriage By Ian Andrew Panganiban | Published 2013-05-03 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/cooler-and-ice References: [iceblockcooler](http://www.iceblockcooler.com/Cooler-Cooler.html) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=GBdRRR6qWU4) If you were ever assigned into bringing a cooler and ice bags to a trip, you know how much of a hassle it can be. The ICE Block Cooler™ is the perfect substitute for those [bulky, ice-filled coolers](https://www.trendhunter.com/trends/gochill-cooler). The ICE Block Cooler™ contains a liquid gel that helps in [keeping party drinks cold](https://www.trendhunter.com/trends/everfrost-cooler) and refreshing. The cooler is designed to keep beverages in a temperature of 28F, which is the freezing point for most liquids; colder than most conventional coolers out in the market. The ice-box cooler can [fit inside most freezers](https://www.trendhunter.com/trends/freezable-market-tote) and has a wicked blue-glowing light—perfect for parties and outdoor rave concerts. The cooler fits 12. oz cans, but will accommodate most bottles. It keeps drinks cold for up to 10 hours, which is about the average length of a regular college frat party. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 27% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Ice Block Coolers:** A trend in coolers that use liquid gel to keep drinks cold, potentially disrupting the market for bulky, ice-filled coolers. - **Convenience Coolers:** A trend in coolers that prioritize convenience and portability, potentially disrupting the market for traditional coolers. - **Smart Coolers:** A trend in coolers that incorporate technology, potentially disrupting the market for manually-operated coolers. ### Sectors Adopting This - **Consumer Goods:** The ice block cooler trend presents a disruptive innovation opportunity for traditional cooler manufacturers in the consumer goods industry to pivot towards more portable and convenient products. - **Event Planning and Catering:** The convenience and innovation presented by ice block coolers present a disruptive innovation opportunity for event planners and catering businesses. - **Outdoor Recreation:** The trend of smart and convenient coolers presents a disruptive innovation opportunity for companies in the outdoor recreation industry to offer products that cater to outdoor enthusiasts. ## Related on Trend Hunter - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Rugged Cubic Camping Coolers](https://www.trendhunter.com/trends/camelbak-chillbak-cube-cooler.md) - [Convenient Freezable Coolers](https://www.trendhunter.com/trends/freezable-cooler.md) - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Ice-Free Beverage Coolers](https://www.trendhunter.com/trends/iceless-coolers.md) - [Ice-Free Compression Coolers](https://www.trendhunter.com/trends/igloo-icf-series.md) - [Floating Foam Drink Coolers](https://www.trendhunter.com/trends/foam-portable-cooler.md) - [Recyclable Cooler Designs](https://www.trendhunter.com/trends/coleman-geofreeze-cooler.md) - [Nanogel Insulation Camping Coolers](https://www.trendhunter.com/trends/freezill-soft-cooler.md)