# Self-Cooling Can Packaging The 'Cool>Can' Cools Itself in Less Than Two-Minutes By Michael Hemsworth | Published 2024-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coolcan References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/08/self-cooling-can-to-revolutionise-rtds/) & [deltah](https://deltah.co.uk)  The 'Cool>Can' has been developed by [Delta H Innovations](https://www.trendhunter.com/trends/cool-can), a company created by James Vyse, as a packaging solution that prioritizes a self-cooling functionality to provide consumers with a chilled drink from anywhere. The packaging comes in the form of a conventional can that's integrated with [self-cooling technology](https://www.trendhunter.com/trends/dura-chill) that can be activated by pressing on the bottom. The process will cool the drink down in less than two-minutes without the need for conventional refrigeration to accommodate consumption from anywhere, while a snowflake will be revealed on the bottom to let the person know it is ready for enjoyment. This responds to the increasing popularity of consumers enjoying more beverages out of the house. The 'Cool>Can' is [full recyclable](https://www.trendhunter.com/trends/recyclable-aluminum-bottles), while the cooling reactant chamber in the base of the can can be disposed of through conventional garbage streams. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 88% | Activity: 95% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Self-cooling Packaging:** Self-cooling packaging like 'Cool>Can' enables easy access to chilled drinks without traditional refrigeration methods. - **Eco-friendly Cooling Solutions:** 'Cool>Can' illustrates an eco-friendly design with recyclable materials and a disposable cooling chamber that reduces environmental impact. - **On-the-go Beverage Consumption:** Increasing trends in on-the-go beverages are catered to by innovations like the 'Cool>Can,' which provide portable and convenient cooling options. ### Where This Applies - **Food and Beverage Packaging:** Innovations in food and beverage packaging, exemplified by 'Cool>Can,' offer new ways to maintain product temperature without traditional cooling. - **Recreational and Outdoor Products:** The recreational and outdoor products industry benefits from portable cooling solutions like 'Cool>Can' that enhance the consumer experience. - **Sustainable Materials:** Sustainable materials are increasingly important, with 'Cool>Can' emphasizing full recyclability and eco-friendly disposal options. ## Related on Trend Hunter - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md) - [Rapid Refreshment Cooling Systems](https://www.trendhunter.com/trends/envirocool-vtex.md) - [Quick Can-Cooling Kitchen Appliances](https://www.trendhunter.com/trends/one-minute-beverage-chiller.md) - [Rapid-Chilling Beverage Holders](https://www.trendhunter.com/trends/portable-drink-cooler.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Cold-Activated Deodorant Packaging](https://www.trendhunter.com/trends/dura-chill.md) - [Temperature-Activated Soda Cans](https://www.trendhunter.com/trends/pepsi-max-cans.md) - [Recyclable Cooler Designs](https://www.trendhunter.com/trends/coleman-geofreeze-cooler.md) - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md)