# Organic SPF Product Launches COOLA Launches Two New Firming and Nourishing Products By Georgia Wray Norsten | Published 2025-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/coola-launch References: [coola](https://coola.com/?123) & [ulta](https://www.ulta.com/brand/coola)  The latest [COOLA](https://www.trendhunter.com/trends/coola-x-voluspa) launch is an upgrade to your SPF routine. The sustainable and organic skincare brand has introduced two game-changing products: the 'Firming Face Oil' and 'Body Oil Mist,' both packed with SPF 30 protection and skin-nourishing ingredients. More than just sun protection, these [lightweight oils hydrate, firm, and nourish](https://www.trendhunter.com/trends/sacred-serum) thanks to powerhouse ingredients like Bakuchiol (a retinol alternative), Vitamins C, D, and E, Kalahari Melon Seed Oil, Moringa Seed Oil, and Sea Buckthorn Oil. In clinical trials, users saw a 50% increase in skin firmness in just eight weeks -- so you get a radiant, youthful glow while shielding your skin from harmful UV rays. These formulas blend seamlessly into the skin for everyday wear without feeling greasy, making them a must-have for beach days, outdoor adventures, and year-round protection. Available now at [Ulta.com](https://www.trendhunter.com/trends/huestick-complexion-stick). Image Credit: COOLA ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 83% | Activity: 77% | Freshness: 35% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-functional Skincare:** The integration of SPF with firming and nourishing ingredients creates a new category of multifunctional skincare products that streamline beauty routines and add value. - **Plant-based Retinol Alternatives:** Bakuchiol, a plant-based alternative to retinol, is gaining traction in skincare for its ability to provide similar benefits without the typical irritation associated with traditional retinols. - **Non-greasy SPF Solutions:** Lightweight oil-based SPF products offer a non-greasy, easily absorbed alternative to conventional sunscreens, enhancing consumer comfort and usability. ### Industries Being Reshaped - **Organic Skincare:** Consumers' growing preference for eco-conscious and organic beauty products drives innovation in ingredient sourcing and product formulation within the skincare industry. - **Dermatological Research:** Advancements in the understanding of ingredient efficacy, such as the impressive firming results seen in clinical trials, push forward the dermatological research industry. - **E-commerce Beauty Retail:** The availability of niche skincare products through platforms like Ulta.com highlights the importance of online retail channels for expanding market reach and accessibility. ## Related on Trend Hunter - [Scent-Forward SPF Sprays](https://www.trendhunter.com/trends/coola-x-voluspa.md) - [Protective Body Oils](https://www.trendhunter.com/trends/glow-oil-spf-50-body-oil.md) - [Comprehensive Suncare Collections](https://www.trendhunter.com/trends/suncare-collection.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Glow-Enhancing Sun Care Products](https://www.trendhunter.com/trends/australian-gold.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md) - [Advanced SPF-Enhanced Skincare Formulas](https://www.trendhunter.com/trends/spf-product.md) - [Antioxidant-Packed Sunscreen Mists](https://www.trendhunter.com/trends/body-mist-sunscreen.md) - [Sensorial SPF Collections](https://www.trendhunter.com/trends/sunny-honey-protect.md)