# Interactive Fashion Sites Miss Sixty Has Music, Video, Images By Going Like Sixty | Published 2008-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cool-websites-not-an-option-miss-sixty-music-vids-images References: [misssixty](http://www.misssixty.com/) Of course **[Miss Sixty](http://www.misssixty.com)**is just my fav online store. But if an online store doesn't have a lot of extras, they aren't going to keep their target market interested very long. The MySpacers need more than just a static web page. Fortunately, Italian design house Miss Sixty doesn't disappoint. Their website is full of cool music and very unusual videos that can be shared, hopefully going viral. **Implications** - Products that offer more interaction allow consumers to build a closer connection with a brand. Companies trying to draw in more customers could focus on this idea of building a relationship when coming out with new items. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 24% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Fashion:** Incorporating interactive elements in fashion websites allows for a closer and more engaging connection with consumers, offering disruptive innovation opportunities. - **Multi-media Content:** Including music, videos, and images on fashion websites enhances the user experience and encourages sharing, presenting disruptive innovation opportunities for brands. - **Viral Marketing:** Creating unique and shareable content on fashion websites can lead to viral marketing, providing disruptive innovation opportunities for brands to reach a wider audience. ### Where This Applies - **E-commerce:** Integrating interactive features in online fashion stores can revolutionize the e-commerce industry by providing a more engaging and personalized shopping experience. - **Fashion Design:** Incorporating multi-media content into fashion websites opens up new possibilities for designers to showcase their creativity and style, driving disruptive innovation in the fashion industry. - **Digital Marketing:** Utilizing viral marketing strategies on fashion websites can revolutionize the digital marketing industry by leveraging user-generated content to drive brand awareness and engagement. ## Related on Trend Hunter - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Curated Online Fashion Storefronts](https://www.trendhunter.com/trends/trend-stores.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md)