<!-- canonical: https://www.trendhunter.com/trends/cool-video-animation-motorola-joins-with-xiao-xiao -->
<!-- robots: noindex -->

# Chinese Anime For Motorola
Xiao Xiao RAZR2 Ad

By Jamie Coomber | Published 2011-05-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/cool-video-animation-motorola-joins-with-xiao-xiao
References: [freshenmeup](http://www.freshenmeup.com) & [direct.motorola](http://direct.motorola.com/hellomoto/xiaoxiao/)

[Motorola](https://www.trendhunter.com/trends/razr-2022) has enlisted the help of Chinese animator Zhu Zhiqiang to create a tongue in cheek version of the [RAZR2](https://www.trendhunter.com/trends/razr-fold) TV ad in the same style as the Xiao Xiao movie. The 75 second clip shows the characters interacting with their phones whilst acting out a genius fight scene. A great partnership for Motorola to form with a nice pay off.

**Implications** - The commercial starts of completely normal but soon turns into a hardcore battle that involves fighting, dancing and phone usage. It even has a little comedy added into the mix. A techno beat plays in the background that will get you grooving in your seat as you watch this awesome [Motorola commercial](https://www.trendhunter.com/trends/motorola-razr-60-ultra).

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 78% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Chinese Anime:** Opportunity for other brands to collaborate with Chinese animators to create captivating and unique advertisements.
- **Tongue-in-cheek Advertising:** Opportunity for companies to create humorous and unexpected commercials that resonate with audiences.
- **Interactive Animation:** Potential for integrating animation with real-life interactions in advertisements for a more engaging viewer experience.

### Industries Being Reshaped

- **Mobile Technology:** Opportunity for mobile phone companies to leverage animated advertising to showcase their products in a creative and entertaining way.
- **Entertainment:** Opportunity for the entertainment industry to explore collaborations with animators to enhance their promotional campaigns and engage audiences.
- **Advertising:** Opportunity for advertising agencies to incorporate animation and humor to create memorable and effective commercials for their clients.

## Related on Trend Hunter

- [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md)
- [Chinless Folding Phones](https://www.trendhunter.com/trends/razr-2022.md)
- [Innovative Size-Changing Phones](https://www.trendhunter.com/trends/motorola-rizr.md)
- [Premium Crystal-Adorned Phones](https://www.trendhunter.com/trends/brilliant-collection.md)
- [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md)
- [Anime-Inspired Smartphone Models](https://www.trendhunter.com/trends/samsung-doraemon-special-edition-galaxy-z-flip6.md)
- [Smartphone-Shot Live-Actions Films](https://www.trendhunter.com/trends/midnight-film.md)
- [Humorous LNY Stories](https://www.trendhunter.com/trends/panda-express-lunar-new-year.md)
- [Nostalgic Updated Flip Phones](https://www.trendhunter.com/trends/razr-bundle.md)