# Cooling Fan Umbrellas The Rurudo is a Cool Umbrella That Provides Shade and Cooling with a Blade By Laura McQuarrie | Published 2015-07-28 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/cool-umbrella References: [japantrends](http://www.japantrends.com/rurudo-fan-shade-umbrella-parasol-cooling-fan-gadget/) & [japantrendshop](http://www.japantrendshop.com/rurudo-fan-shade-p-2981.html) As well as shielding people from the rain, umbrellas are often favored to provide a [spot of shade](https://www.trendhunter.com/trends/the-shibumi-shade) from the intense rays of the sun—but the Rurudo Fan Shade is a cool umbrella design that's equipped to beat the heat in a better way. Although the umbrella is coated in a water-repellent finish, the Rurudo Fan Shade is even better equipped to provide protection on hot, sunny days. The umbrella comes in a lacy black design that looks like a normal parasol, but the underside also contains [three fan blades that can rotate](https://www.trendhunter.com/trends/rectangular-bladeless-fans) to provide additional cooling. Just as the umbrella is opened and closed from the handle, this feature can be activated by the press of a button in this area that also houses the batteries to power the fan in this unit as well. The Rurudo Fan Shade is a prime example of how simple umbrellas are becoming more capable, like other models that include Wi-Fi, exercise tools and ones that are built to handle [all-season conditions](https://www.trendhunter.com/trends/weatherman-trek-umbrella). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Cooling Umbrellas:** The integration of fan blades into umbrellas presents opportunities for innovative cooling solutions. - **Multi-functional Umbrellas:** The inclusion of additional features in umbrellas, such as fan blades, Wi-Fi, and exercise tools, opens up possibilities for creating versatile and practical products. - **All-season Umbrellas:** Designing umbrellas that can handle various weather conditions allows for durable and adaptable products. ### Who This Affects Most - **Outdoor Equipment:** The development of cooling umbrellas provides opportunities for companies operating in the outdoor equipment industry to create innovative and comfortable products for customers. - **Consumer Electronics:** The integration of fan blades into umbrellas offers disruptive innovation opportunities for companies in the consumer electronics industry to combine functionality and convenience. - **Fashion and Accessories:** The inclusion of multi-functional features in umbrellas, such as fan blades, allows the fashion and accessories industry to create stylish and practical products for consumers. ## Related on Trend Hunter - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Multipurpose Misting Fans](https://www.trendhunter.com/trends/shark-flex-breeze-fan.md) - [Multi-Functional Tech-Forward Fans](https://www.trendhunter.com/trends/jisulife-handheld-fan-ultra2.md) - [Toddler-Friendly Robot Fans](https://www.trendhunter.com/trends/baby-fufu.md) - [Mist-Powered Cooling Fans](https://www.trendhunter.com/trends/ego-power-misting-fan.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [360-Degree Neck Fans](https://www.trendhunter.com/trends/ultimate-bladeless-neck-fan.md)