# Sippable Summer Pale Lagers BJ’s Restaurants Just Added a New Cool Tricks IPL By Katherine Pendrill | Published 2024-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cool-tricks-ipl References: [beeralien](https://beeralien.com/bjs-restaurant-and-lagunitas-collaborate-on-cool-tricks-ipl/)  [BJ’s Restaurants, Inc.](https://www.trendhunter.com/trends/chili-crunch-pot-stickers) is helping you stay "cool" in more ways than one this summer with the launch of its newest brew, the Cool Tricks IPL. Brewed in collaboration with Petaluma, California-based [Lagunitas Brewing Co.](https://www.trendhunter.com/trends/pinter-and-the-lagunitas-brewing-company), the new Cool Tricks IPL takes the hoppy taste of an Indian Pale Ale, but smooths out the flavor with a colder, longer-lagering process. The result is a more sippable pale ale that's perfect for summer. As Alex Puchner, Senior Vice President of Brewery Operations at BJ’s Restaurants, Inc., explains, "Cool Tricks IPL is the quintessential blend of our brewing philosophies and the perfect result of a couple of old dogs doing new tricks to bring a fresh and unique experience to the craft beer scene." Image Credit: BJ’s Restaurants, Inc. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 55% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cold-lagered Ipas:** The integration of IPL brewing techniques into IPAs offers craft beer enthusiasts a smoother, summer-friendly alternative to traditional pale ales. - **Collaborative Craft Brews:** Joint ventures between breweries, such as BJ’s Restaurants and Lagunitas Brewing Co., create unique beer offerings that can captivate a diverse audience. - **Seasonal Beer Innovations:** The launch of beers tailored specifically for the summer season showcases an industry's ability to align product releases with consumer demand and seasonal preferences. ### Where This Applies - **Craft Brewing:** The craft brewing industry continuously evolves with innovative techniques such as IPL brewing to create distinctive and marketable products. - **Hospitality and Restaurants:** Restaurants like BJ’s are leveraging unique beverage collaborations to enhance their menu offerings and draw in craft beer aficionados. - **Collaborative Partnerships:** Businesses are benefitting from strategic partnerships with local and regional breweries, pushing the boundaries of traditional product development. ## Related on Trend Hunter - [IPA-Inspired Lagers](https://www.trendhunter.com/trends/india-pale-lager.md) - [Golden Hybrid Lagers](https://www.trendhunter.com/trends/josephsbrau-summer-brew.md) - [Light-Bodied Session IPAs](https://www.trendhunter.com/trends/session-ipa.md) - [Extra-Flavorful Artisan IPA Beers](https://www.trendhunter.com/trends/iron-hill-brewery-ipas.md) - [Mexican-Style Summer Lagers](https://www.trendhunter.com/trends/mexicanstyle-summer-lager.md) - [Lightly Refreshing American Lagers](https://www.trendhunter.com/trends/refreshing-american-lagers.md) - [Refreshing Collaboration IPLs](https://www.trendhunter.com/trends/goose-on-the-loose-ipl.md) - [Signature Brew-at-Home Beers](https://www.trendhunter.com/trends/pinter-and-the-lagunitas-brewing-company.md) - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md)