# Sarcastic Reply Apparel The Cool Story Bro T-Shirt Lets You Demonstrate Apathy in Clothing Form By Jason Soy | Published 2011-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cool-story-bro-tshirt References: [kushandwizdom.tumblr](http://kushandwizdom.tumblr.com/post/14229647847) & [shopkushandwizdom](http://www.shopkushandwizdom.com/collections/cool-story-bro) The Cool Story Bro t-shirt takes the popular Internet response to everything and puts it onto [wearable apparel](https://www.trendhunter.com/trends/classic-tee). Just imagine yourself being told an inane tale by someone, but rather than telling him or her in a sarcastic tone how glorious their narrative was, you instead point down to your shirt. It doesn't get any more belittling than that. The Cool Story Bro t-shirt comes courtesy of the creative mind behind the Kush and Wizdom Tumblr. The popular blog that denotes motivational sayings over a collection of hipster-friendly images has a massive following and its operator recently opened up a snazzy [online apparel store](https://www.trendhunter.com/trends/canadian-true-crime). The Cool Story Bro t-shirt comes in a variety of colors, and if t-shirts aren't your thing, you can also get the witty remark printed on [tank tops and crewnecks](https://www.trendhunter.com/trends/cold-tux-and-brrrtie). ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sarcastic Fashion:** There is potential for more apparel designs that use sarcastic phrases in clothing form. - **Tumblr-inspired Apparel:** There is potential for other Tumblr accounts with large followings to create apparel based on their audience's interests. - **Wearable Disrespect:** There is potential to create more wearable items that allow individuals to express lack of interest or apathy in a humorous way. ### Who This Affects Most - **Apparel:** Apparel companies can look into incorporating more sarcastic phrases and humorous remarks on clothing items. - **Social Media:** Social media companies can explore ways to integrate popular trends from their platforms into apparel or other merchandise. - **E-commerce:** E-commerce companies can consider partnering with popular social media accounts to create different kinds of merchandise for their audiences. ## Related on Trend Hunter - [Cheeky Holiday Collections](https://www.trendhunter.com/trends/conversation-stoppers.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Tech Enthusiast Clothing Lines](https://www.trendhunter.com/trends/tech-enthusiast.md) - [Reality TV Show Collections](https://www.trendhunter.com/trends/dumbgood.md) - [Humorous Beer-Centric Formal Wear](https://www.trendhunter.com/trends/cold-tux-and-brrrtie.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md)