# Science-Themed Soda Shop Experiences Cool Sips Mad Scientist Soda Lab Celebrates Halloween By Michael Hemsworth | Published 2025-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cool-sips-mad-scientist-soda-lab References: [qsrmagazine](https://www.qsrmagazine.com/news/nyc-based-dirty-soda-concept-cool-sips-to-host-mad-scientist-soda-labs-to-celebrate-halloween-season/) & [coolsips.love](https://www.coolsips.love)  The [Cool Sips Mad Scientist Soda Lab](https://www.trendhunter.com/trends/popcultureinspired-soda) is being launched by the [dirty soda shop](https://www.trendhunter.com/trends/aroma-joes-dirty-soda) as an initiative for the Halloween season that will encourage guests to get creative when ordering a drink. The experience consists of a check sheet-style menu that's packed with syrups, sparkling bases and a variety of mix-ins that guests can mix and match to get as creative as they desire. The experience will also get guests in the mood with a variety of themed decor alongside a photo wall, candy stations and more. The Cool Sips Mad Scientist Soda Lab is a family-friendly experience that's perfect for kids and adults alike, and will be taking place at the brand's Soho and Upper East Side locations in New York City. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 46% | Activity: 40% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Interactive Beverage Customization:** The rise of interactive, customizable drink experiences is transforming customer engagement in the beverage industry, allowing consumers to personalize taste profiles and enhance their enjoyment. - **Themed Retail Experiences:** Themed environments are reshaping retail spaces by creating immersive atmospheres that capture consumer interest and drive foot traffic through unique and memorable experiences. - **Experiential Family Entertainment:** Activities that cater to both children and adults are reinvigorating family-oriented entertainment, offering inclusive experiences that appeal to a broad demographic. ### Who This Affects Most - **Beverage Industry:** The beverage sector is being invigorated by experiential marketing approaches that encourage consumer interaction and foster brand loyalty through personalized experiences. - **Retail Industry:** Retailers are leveraging themed setups and interactive elements to offer distinctive shopping experiences that draw in customers and enhance brand storytelling. - **Family Entertainment:** The family entertainment industry is seeing a shift towards inclusive experiences that engage all age groups, balancing fun with creativity to capture diverse interests. ## Related on Trend Hunter - [Pop-Culture-Inspired Soda Drinks](https://www.trendhunter.com/trends/popcultureinspired-soda.md) - [Spooky Cream Soda Concoctions](https://www.trendhunter.com/trends/witches-punch.md) - [Customized Dirty Drinks](https://www.trendhunter.com/trends/customized-dirty-drinks.md) - [Dirty Soda Drive-Thrus](https://www.trendhunter.com/trends/soda-drive-thru.md) - [Dirty Soda Syrups](https://www.trendhunter.com/trends/mixly-dirty-soda-syrups.md) - [Customer-Created Dirty Sodas](https://www.trendhunter.com/trends/soda-community-creations.md) - [Customizable Dirty Soda Shops](https://www.trendhunter.com/trends/swig.md) - [Spooky Halloween-Themed Sodas](https://www.trendhunter.com/trends/jones-halloween-sodas.md) - [Customizable Carbonated Beverages](https://www.trendhunter.com/trends/customizable-carbonated-beverage.md)