# Made-for-Space Tortilla Chips Cool Ranch Zero Gravity Flavored Tortilla Chips are Space-Bound By Laura McQuarrie | Published 2024-08-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cool-ranch-zero-gravity-flavored-tortilla-chip References: [stocktitan.net](https://www.stocktitan.net/news/PEP/doritos-r-propels-chip-innovation-to-new-heights-by-sending-minis-1b42kr27bj9x.html) & [StJude.org](http://StJude.org/DoritosInSpace)  [Doritos'](https://www.trendhunter.com/trends/smartfood-popcorn-doritos-cool-ranch) Cool Ranch Zero Gravity Flavored Tortilla Chip is a made-for-space snack that was specifically formulated not to float away so that astronauts can enjoy the flavored crisps without struggle. The limited-edition snack has been produced in a mini format and the space-bound snacks are helping to support childhood cancer research and treatment in partnership with [St. Jude Children's Research Hospital](https://www.trendhunter.com/trends/thanks-and-giving) and the Polaris Dawn mission. Snackers who are eager to get their hands on this special Doritos snack in special glow-in-the-dark packaging can donate to the cause online. Doritos is also making a $500,000 donation to St. Jude, and Chris Bellinger, Chief Creative Officer of [PepsiCo Foods North America](https://www.trendhunter.com/trends/doritos-dinamita-extra-flamin-hot), says, "This mission is a testament to our commitment to delivering bold experiences and flavors, even in the most unexpected places." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 60% | Activity: 74% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Space-friendly Foods:** Foods designed to be consumed in zero-gravity environments offer new culinary experiences for astronauts, ensuring convenience and enjoyment in space. - **Charity-promoted Snacks:** Limited-edition snacks linked to charitable causes drive consumer engagement while supporting important social initiatives like childhood cancer research. - **Glow-in-the-dark Packaging:** Innovative packaging solutions like glow-in-the-dark designs add a novel visual appeal to snack products, enhancing consumer interest and brand differentiation. ### Where This Applies - **Aerospace Nutrition:** The development of space-compatible food products opens new markets within the aerospace industry, catering to the unique needs of space missions. - **Food Packaging:** Advancements in packaging technology, such as glow-in-the-dark materials, provide a unique selling point that can set products apart in the competitive food market. - **Corporate Social Responsibility:** Partnerships between consumer brands and charitable organizations highlight the growing importance of corporate social responsibility in business strategies. ## Related on Trend Hunter - [Galactic Sandwich Cookies](https://www.trendhunter.com/trends/oreo-space-dunk.md) - [Sci-Fi Series Snack Products](https://www.trendhunter.com/trends/doritos-and-stranger-things.md) - [Flavor Duality Snack Chips](https://www.trendhunter.com/trends/doritos-flamin-hot-cool-ranch.md) - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [Celebratory Solar Eclipse Chips](https://www.trendhunter.com/trends/sunchips-solar-eclipse.md) - [Atmospheric Snack Launches](https://www.trendhunter.com/trends/porkrindscom.md) - [Spicy Ranch Tortilla Chips](https://www.trendhunter.com/trends/doritos-dinamita-spicy-cool-ranch-chips.md) - [Ranch-Flavored Chip Nachos](https://www.trendhunter.com/trends/doritos-notchos.md) - [Chip-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-popcorn-doritos-cool-ranch.md)