# Meat-Printed Advertisements Ivy Hu Uses Meat as a Medium for a Cool Print Ad By Vasiliki Marapas | Published 2013-09-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cool-print-ads References: [designtaxi](http://designtaxi.com/news/360908/Designer-Prints-Words-On-Meat-To-Create-Poster-Shows-We-Can-Advertise-On-Meat/) & [thenyegotist](http://www.thenyegotist.com/news/national/2013/september/25/ideo-laser-cut-meat-poster) Designer Ivy Hu has created an unconventional, cool [print ad](https://www.trendhunter.com/trends/gosh-food) to promote ‘Digital Chops,’ a series of WebDev101 Sessions from the IDEO consultancy firm. Hu’s design uses a laser-cutter to print the words ‘Design Chops’ onto a [hunk of meat](https://www.trendhunter.com/trends/carnea). Hu’s work is the most innovative use of meat since Lady GaGa’s infamous red carpet meat dress. Of course, the discovery that meat is a printable surface could provide another avenue for advertisers to reach their customers. Does this mean our pork chop dinners will be commercialized from now on? We can’t be sure just yet, but for those who are interested in the [meat-printing process](https://www.trendhunter.com/trends/forma-foods), Hu provides a video of herself laser-cutting the phrase onto a slab of meat. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 41% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Meat Printing:** There is an opportunity to disrupt the printing industry by developing printers specialized for printing on meat surfaces. - **Edible Advertising:** There is an opportunity to disrupt the advertising industry by using edible surfaces such as meat for advertising campaigns. - **Unconventional Design:** There is an opportunity to disrupt the design industry by exploring unconventional materials such as meat for creative designs. ### Who This Affects Most - **Printing Industry:** The printing industry can explore disrupting the market by developing printers that can successfully print on meat surfaces. - **Advertising Industry:** The advertising industry can explore using edible surfaces such as meat for innovative and unconventional advertising campaigns. - **Design Industry:** The design industry can disrupt the market by exploring unconventional materials such as meat for creative designs or sculptures. ## Related on Trend Hunter - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Printed Cultivated Meat Steaks](https://www.trendhunter.com/trends/cultivated-steak.md) - [Plant-Based Printed Meatballs](https://www.trendhunter.com/trends/printed-meatballs.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Cultivated Beef Morsels](https://www.trendhunter.com/trends/beef-morsels.md) - [Tech-Fueled Alt Meats](https://www.trendhunter.com/trends/motif-foodworks.md) - [Edible Meat Menus](https://www.trendhunter.com/trends/meat-menu.md) - [Plant-Based Whole-Cut Porks](https://www.trendhunter.com/trends/meaty-meat-pork-ish.md) - [Meat-Themed Brand Experiences](https://www.trendhunter.com/trends/jack-links-meat-retreat.md)