# Book Cover-Inspired Keychains Fans of The Fault in Our Stars Will Always Love This Cool Keychain By Alyson Wyers | Published 2014-12-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cool-keychain References: [store.dftba](http://store.dftba.com/products/okay-okay-keychain) If you are a huge fan of The Fault in Our Stars, this cool chain is a subtle way to show your love. The Okay? Okay. Keychain is official merchandise available from the DFTBA store. DFTBA, or Don't Forget To Be Awesome, is a slogan and online shop associated with The Fault in Our Stars author John Green. Green, along with his brother Hank Green, form the [YouTube](https://www.trendhunter.com/trends/mkbhd-x-moment-apple-watch-straps) duo the Vlogbrothers. With an online community built around their brand, it makes sense that fans would want to support John Green's book, which was also a huge blockbuster hit. This cool keychain makes a great stocking stuffer for moderate to hardcore fans, including those who saw The Fault in Our Stars three times in theaters and cried harder each time. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Book-inspired Merchandise:** Opportunity to create merchandise inspired by popular books and franchises for avid fans. - **Online Community Building:** Opportunity to build an online community around a brand or franchise for increased customer engagement and loyalty. - **Subtle Fan Merchandise:** Opportunity to innovate in the creation of subtle fan merchandise items for those who want to show their support in a more understated way. ### Who This Affects Most - **Publishing:** Publishers can create their own merchandise lines for their popular titles or franchises. - **Film/tv:** Film and TV production studios can create merchandise line inspired by their properties to sell to fans. - **E-commerce Retail:** Online retailers can use subtle fan merchandise to attract a niche audience and build brand loyalty. ## Related on Trend Hunter - [Plushie Keychain Collectibles](https://www.trendhunter.com/trends/line-friends-plushie-keychains.md) - [Novel-Inspired Wallets](https://www.trendhunter.com/trends/book-wallets.md) - [Unique Book-Inspired Fans](https://www.trendhunter.com/trends/book-shaped-fans.md) - [Book-Themed Plush Collectibles](https://www.trendhunter.com/trends/punchkins-book-plushies.md) - [Charitable Stainless Steel Keyrings](https://www.trendhunter.com/trends/ludens-peace-mark-unit.md) - [Charitable QSR Keychains](https://www.trendhunter.com/trends/qsr-keychains.md) - [Atmospheric Beach-Themed Books](https://www.trendhunter.com/trends/we-fell-apart.md) - [Accessorized Styling Sticks](https://www.trendhunter.com/trends/style-treat-sweet-to-sleek-treat.md) - [Functional Bookworm-Inspired Bags](https://www.trendhunter.com/trends/book-club-tote.md)