# Grunge Granny Galleries The Taste in Rock Bands of These Cool Grannies is Hardcore By Akihiko Tse | Published 2013-10-05 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/cool-grannies References: [designtaxi](http://designtaxi.com/news/360998/Photo-Series-Of-Cool-Grannies-Rocking-Band-Tees/) & [jayhynes](http://jayhynes.com/portraits/grandmas-rock/) These cool grannies rock. Jay Hynes, a Sydney, Australia-based photographer has captured a series of grannies rocking out—well, just going about their daily business—in t-shirts adorned with logos of famous rock bands. In the photo series titled 'Grandmas Rock,' the elderly women wear t-shirts with such bands as Metallica, AC/DC and Motorhead. While the cool grannies don’t look to be doing anything out of the ordinary like playing a guitar while blasting the amp, the women are seen going about their normal activity, such as sewing, having a cup of tea and lounging in the kitchen. The photographs certainly remind us that while we may be physically older, they are not by any means an indication of our waning tastes and interests. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 26% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Seniors](https://www.trendhunter.com/seniors) ## Key Themes ### What's Driving This Trend - **Elderly Rock Fans:** Opportunity to create tailored merchandise for elderly rock fans to express their musical preferences. - **Age-inclusive Fashion:** Opportunity to design and market age-inclusive fashion that allows people of all ages to express their personal style. - **Breaking Stereotypes:** Opportunity to challenge societal stereotypes by showcasing the vibrant and diverse interests of elderly individuals. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity in creating fashion products and accessories that cater to elderly individuals with unique interests. - **Merchandising:** Disruptive innovation opportunity in developing merchandise and collectibles targeted towards niche consumer segments like elderly rock fans. - **Marketing and Advertising:** Disruptive innovation opportunity in crafting inclusive and diverse marketing campaigns that challenge age-related stereotypes and cater to a broader audience. ## Related on Trend Hunter - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Wild ’80s Rock Exhibits](https://www.trendhunter.com/trends/80s-rock-exhibit.md) - [Defiant Hair Color Collections](https://www.trendhunter.com/trends/aging-disgracefully-collection.md) - [90s-Inspired Grunge Band Tees](https://www.trendhunter.com/trends/freaks-store-1.md) - [Limited-Edition Rock n' Roll Wines](https://www.trendhunter.com/trends/grateful-dead-wines.md) - [Hip-Hop Group-Approved Cookies](https://www.trendhunter.com/trends/grandmas-cookies.md) - [Music Magazine Cover NFTs](https://www.trendhunter.com/trends/rolling-stone.md) - [Band-Approved Canned Matchas](https://www.trendhunter.com/trends/green-day.md)