# Swearing Flasks 'In God We Trust' Creates a Cussing Cool Flask for Your Firewater By Shelby Lee Walsh | Published 2009-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cool-flask References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/in_god_we_trust_flask) & [refinery29shops](http://www.refinery29shops.com/In-God-We-Trust-Cheers-Mother-######-Flask/) It's the holidays and how are you supposed to slip more [rum into that eggnog](https://www.trendhunter.com/trends/skrewball-baster-set) without a cool flask? It's important to choose a flask that has both style and swagger -- and no flask does the job quite like the 'Cheers Mother F@%&er Flask.' Created by In God We Trust and consisting entirely of [stainless steel](https://www.trendhunter.com/trends/oceanus-brass-tankard), this little baby is cool enough to hide even the most hardcore of liquors. If you want to look like you're a beligerant drunk, this cool flask will definitely do the job. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 7% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Swearing Flasks:** The trend of flasks with foul language and edgy designs allows for the creation of unique niche markets for independent designers and artists. - **Stainless Steel Drinking Vessels:** Innovations in the design of stainless steel drinking vessels like flasks create opportunities for businesses to market durable, long-lasting, and stylish products to consumers in search of environmentally friendly drinking vessels. - **Alcohol Accessories:** With the rise in popularity of alcoholic drinks, there has been a corresponding trend in the development of alcohol accessories, creating opportunities for businesses to create new products. ### Sectors Adopting This - **Alcohol and Spirits Industry:** Innovative drinking vessels like these swearing flasks create an opportunity for businesses in the alcohol industry to create a more diversified line of accessories, thus expanding their reach and offering unique, eye-catching accessories. - **Retail Industry:** The increasing demand for unique flasks and other alcohol accessories creates a market for retailers to offer niche products in their stores, thus setting themselves apart from other retailers. - **Online Marketplaces:** With the rise of online marketplaces like Etsy, there is a growing opportunity for independent designers and artists to create personalized and unique flasks that cater to niche markets. ## Related on Trend Hunter - [Leakproof Adventurer Flasks](https://www.trendhunter.com/trends/yeti-flask.md) - [Handcrafted Collaboration Flasks](https://www.trendhunter.com/trends/shinola-x-vermont-copper-flask.md) - [Humorous Profanity Candles](https://www.trendhunter.com/trends/fuck-this-candle.md) - [Insulated Music-Playing Flasks](https://www.trendhunter.com/trends/vssl-insulated-flask.md) - [Hot Sauce Flasks](https://www.trendhunter.com/trends/fiesta-flask.md) - [Flask Phone Cases](https://www.trendhunter.com/trends/flask-phone-case.md) - [Whisky-Filled Stockings](https://www.trendhunter.com/trends/whisky-stocking.md) - [Ultra-Customizable Water Bottles](https://www.trendhunter.com/trends/sunnies-flask.md) - [Non-Alcoholic Cocktail Flasks](https://www.trendhunter.com/trends/flask-duo.md)