# Odor-Reducing Athletic Jackets Lululemon's Cool & Collected Jacket Has 'No-Stink Zinc Technology' By Laura McQuarrie | Published 2018-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cool-collected-jacket References: [shop.lululemon](https://shop.lululemon.com/p/jackets-and-hoodies-jackets/Cool-And-Collected-Jacket/_/prod8900491) The Cool & Collected Jacket from [Lululemon](https://www.trendhunter.com/trends/lululemon-3) is a new style that not only provides a comfortable, relaxed fit, but also [odor protection technology](https://www.trendhunter.com/trends/jax-sheets-20) so that the jacket can be worn more frequently between washes. The jacket is offered in three colors (Black, Sea Breeze and Heathered Space Dyed Nimbus) and a soft and [naturally breathable cotton terry fabric](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt) that's treated with Lululemon's No-Stink Zinc Technology, powered by zinc pyrithion—as it describes, "No-Stink Zinc is an invisible technology that stops the growth of odor-causing bacteria on the garment." Some of the other noteworthy features of the new athletic jacket include that the style has secure storage solutions for all of one's on-the-go essentials, as well as a dedicated media pocket that's perfect for taking a mobile music player on the run. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Odor-reducing Technology:** Disruptive innovation opportunity: Develop new materials or treatments that eliminate odors in various applications beyond athletic wear. - **Extended Wear Between Washes:** Disruptive innovation opportunity: Create products and services that promote extended use and reduce the need for frequent washing. - **Functional Storage Solutions:** Disruptive innovation opportunity: Design innovative storage solutions for on-the-go essentials in different industries. ### Sectors Adopting This - **Athletic Apparel:** Disruptive innovation opportunity: Integrate odor-reducing technologies and functional storage solutions into a wide range of athletic apparel products. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop fabrics and treatments with odor-resistant properties that can be applied to various textile-based products. - **Outdoor Gear:** Disruptive innovation opportunity: Incorporate odor protection technology and functional storage solutions into outdoor clothing and equipment. ## Related on Trend Hunter - [Protective Silver-Infused Jackets](https://www.trendhunter.com/trends/shielding-jacket.md) - [Recycled Carbon-Made Jackets](https://www.trendhunter.com/trends/lululemon-3.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Activewear-Oriented Deodorizing Sprays](https://www.trendhunter.com/trends/hex-deodorizing-spray.md) - [Adjustable Cooling Jackets](https://www.trendhunter.com/trends/zenflow-power-cooling-jacket.md) - [Odor-Segregating Travel Backpacks](https://www.trendhunter.com/trends/odorsegregating-travel-backpack.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Bacteria-Repelling Sports Hats](https://www.trendhunter.com/trends/melin.md) - [Copper-Infused Subzero Jackets](https://www.trendhunter.com/trends/vollebak-full-metal-puffer.md)