# Temporary Underground Retail Cool Cats Pop Up Shop Collaboration with Nike and LIVESTRONG By Christina Butty | Published 2009-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cool-cats-nike-livestrong References: [hypebeast](http://hypebeast.com/2009/07/cool-cats-yellow-pop-up-shop/) & [coolcats.fr](http://www.coolcats.fr/) For those who missed it, [Cool Cats](https://www.trendhunter.com/trends/cool-cat-1) opened a pop up shop for two days this past weekend in Paris. The Cool Cats pop up shop was in conjunction with [Nike](https://www.trendhunter.com/trends/nike-running-the-corner) and LIVESTRONG, and featured the official launch of the LIVESTRONG version of the previously released Busy P Air Force 1. Besides the launch, the Cool Cats pop up shop also contained the second season of their t-shirts. Unfortunately the pop up shop closed on Sunday July 26th, 2009, but maybe there will be another one next year. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 51% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Temporary Underground Retail:** Creating short-term retail experiences in unconventional locations to generate customer excitement and increase brand awareness. - **Pop Up Shop Collaboration:** Partnering with other brands or organizations to create unique and exclusive retail experiences for customers. - **Limited Edition Launches:** Releasing exclusive and limited edition products to create hype and drive demand among customers. ### Industries Being Reshaped - **Retail:** Exploring innovative ways to engage customers and attract attention in a competitive market. - **Fashion:** Collaborating with other brands to create limited edition collections that appeal to fashion-forward customers. - **Sportswear:** Partnering with non-sportswear brands to create unique and collectible merchandise that appeals to a wider audience. ## Related on Trend Hunter - [Timeless Footwear Pop-Up Boutiques](https://www.trendhunter.com/trends/sergio-rossi-popup.md) - [Rooftop Clothing Pop-Ups](https://www.trendhunter.com/trends/ami-paris.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Accessory-Based NYC Pop-Ups](https://www.trendhunter.com/trends/lil-sweet-treat.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md)