# Pride-Celebrating Wine Packaging Cool Cat Debuts Rainbow-Themed Pride Packaging By Kanesa D | Published 2022-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cool-cat-1 References: [bevnet](https://www.bevnet.com/spirits/2022/cool-cat-introduces-limited-edition-pride-packaging) & [drinkcoolcat](https://drinkcoolcat.com/collections/coolcatwinesprtizer?utm_medium=cpc&utm_source=google&utm_campaign=16570474316&utm_content=589345319469_c_&utm_term=cool)  [Cool Cat](https://www.trendhunter.com/trends/low-calorie-sparkling-cocktails) has launched new Pride packaging for the month of June, distributing its line of low-calorie wine spritzer cocktails in rainbow-colored cans. The cocktails are 12oz, purchasable in packs of four. Cool Cat will also be donating $10,000 USD to The Center in New York to provide the [LGBTQIA](https://www.trendhunter.com/trends/strongbow-pride-kits)+ community access to health and wellness programs, entertainment, cultural events, recovery, parenthood, and family support. “As a proud, openly gay minority, I created Cool Cat with diversity, equity, and inclusion in mind, which guides us every single day,” boasted Rocco Venneri, CEO of Cool Cat. “That said, I’m thrilled to introduce a PRIDE-themed can this June that shines a spotlight on the LGBTQ+ community in support and recognition of National PRIDE Month.” Image Credit: Cool Cat ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 28% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Pride-themed Product Packaging:** Businesses can innovate and show support for the LGBTQ+ community by launching pride-themed packaging or products in honor of National PRIDE Month - **Corporate Donations to LGBTQ+ Charities:** Aligning with the values of the LGBTQ+ community and supporting its causes through donations can drive sales while also creating positive social impact. - **Celebration of Diversity, Equity, and Inclusion:** Incorporating diversity, equity, and inclusion into a company's core values and branding can attract and retain customers who value such principles. ### Where This Applies - **Beverage Industry:** Beverage companies can create limited edition pride-themed packaging or donate to LGBTQ+ charities to show support for the community and increase sales. - **Marketing & Advertising Industry:** Marketing and advertising agencies can assist companies in creating effective campaigns that showcase a commitment to diversity, equity, and inclusion. - **Social Impact & Corporate Responsibility Industry:** This industry provides services to companies looking to create positive social impact and align their values with their business practices, such as corporate donations to LGBTQ+ charities. ## Related on Trend Hunter - [Low-Calorie Sparkling Cocktails](https://www.trendhunter.com/trends/low-calorie-sparkling-cocktails.md) - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Pride Juice Packs](https://www.trendhunter.com/trends/pressed-juicery-pride-pack.md) - [LGBTQ-Supporting Beer Cans](https://www.trendhunter.com/trends/alchemist-just-say-gay.md) - [Artistic Pride-Celebrating Juices](https://www.trendhunter.com/trends/artistic-pridecelebrating-juices.md) - [Low-Calorie Wine Spritzers](https://www.trendhunter.com/trends/cool-cat.md) - [Prideful Special-Edition IPAs](https://www.trendhunter.com/trends/specialedition-ipa.md)