# Denim Overload Editorials The Cool Blue Dazed & Confused Fashion Story is 90s Inspired By Jana Pijak | Published 2013-03-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cool-blue-dazed-confused References: [studded-hearts](http://www.studded-hearts.com/2013/03/cool-blue/) & [dazeddigital](http://www.dazeddigital.com/) The 'Cool Blue' Dazed & Confused editorial graces the edgy publication's April 2013 issue. Photographer Josh Olins captures top model Kasia Struss in studio as she sports a [denim-enriched wardrobe](https://www.trendhunter.com/trends/fall-24-collection) hand-picked by wardrobe stylist Robbie Spencer. Spencer dresses the model in [90s inspired layered denim looks](https://www.trendhunter.com/trends/90sinspired-denim-campaign) that range from [oversized jean jackets](https://www.trendhunter.com/trends/the-october-collection), exaggerated shouldered coats and fuzzy textured vest accessories. Kasia sports messy locks by hair stylist Shon along with barely there make-up looks by beauty artist Yadim. Embracing a retro style aesthetic, the 'Cool Blue' Dazed & Confused fashion story is edgy and androgynous. Top model Kasia Strauss sports denim-obsessed ensembles that revive the age-old material, making it fresh, modern and effortlessly cool for a new generation of fashionistas. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Denim-enriched Wardrobe:** The trend encompasses an oversized jean jacket, exaggerated shouldered coats, fuzzy textured vest accessories, and a retro style aesthetic, championing denim for a new generation of fashionistas. - **90s Inspired Layered Denim Looks:** This trend combines the oversized jean jackets, exaggerated shouldered coats with fuzzy textured vest accessories, to revive a familiar 90s aesthetic with a modern twist. - **Androgynous Fashion Story:** Breaking down gender barriers and exploring the spectrum of both the masculine and feminine, this trend presents an opportunity for the fashion industry to incorporate more gender-inclusive styles and blur fashion binaries. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage this trend to provide more denim-focused garments that cater to a spectrum of style preferences, ages, and genders. - **Beauty:** Beauty industries can ride the wave of this trend, inspiring new make-up looks with barely-there minimalist elements. - **Photography:** Photographers can utilise this trend and incorporate retro aesthetics to their work, capturing the best of both worlds of past and present fashion ideals. ## Related on Trend Hunter - [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Workwear Reinvented Capsules](https://www.trendhunter.com/trends/levis-x-kiko-kostadinov.md)