# Targeted Bird Seed Blends Cool Birds' Nutrient-Dense Nut & Seed Blends Attract Specific Species By Laura McQuarrie | Published 2025-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cool-birds References: [prnewswire](https://www.prnewswire.com/news-releases/backyard-bird-feeding-takes-flight-with-cool-birds-302545859.html) & [morecoolbirds](https://morecoolbirds.com/shop/)  The problem with putting out enticing food for birds is that it often attracts squirrels, and [Cool Birds](https://www.trendhunter.com/trends/low-calorie-sparkling-cocktails) tackles this with specialty blends that attract specific species and deter hungry critters looking for a free meal. Gourmet blends like Nut & Fruit, Cardinal & Crew, and Safflower, Nuts & Hearts were created with certain birds in mind, and keep them coming back for more [nutrient-dense nuts](https://www.trendhunter.com/trends/pop-sol) and needs. Another issue birdwatchers commonly face is the messy aftermath of leftover shells, and Cool Birds addresses this with shell-free blends—No Mess, Hearts on Fire and No Mess Sad Squirrels—with chili oil to deter squirrels. Gen Z is embracing [birdwatching as a relaxing hobby](https://www.trendhunter.com/trends/smart-nature-observatory), showing that it’s no longer just an activity for seniors but a meaningful way to connect with nature and unwind. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 27% | Activity: 38% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Species-specific Bird Feeding:** Targeted bird seed blends offer innovative opportunities to customize feeding experiences for specific bird species, enhancing backyard birdwatching. - **Shell-free Bird Seed Innovations:** The development of mess-free, shell-less bird seed blends presents solutions for a tidier birdwatching experience. - **Chili-infused Animal Deterrents:** Incorporating chili oil into bird seed blends creates a natural deterrent for critter intrusions, promoting more efficient bird feeding. ### Where This Applies - **Wildlife Feed Production:** The wildlife feed production industry can exploit targeted blends to expand market reach and support biodiversity. - **Outdoor Leisure Products:** As birdwatching gains popularity among younger generations, outdoor leisure companies could provide complementary tools and experiences. - **Animal Deterrent Solutions:** Innovations in non-harmful animal deterrent products can lead to new market segments focused on humanely managing wildlife interactions. ## Related on Trend Hunter - [App-Extended Smart Birdfeeders](https://www.trendhunter.com/trends/smart-birdfeeder.md) - [Squirrel-Resistant Smart Bird Feeders](https://www.trendhunter.com/trends/birdkiss-s1.md) - [AI-Enhanced Bird Feeders](https://www.trendhunter.com/trends/robinsnote-smart-bird-feeder.md) - [Smart Bird Watching Devices](https://www.trendhunter.com/trends/kiwibit.md) - [AI-Powered Bird Feeder Systems](https://www.trendhunter.com/trends/smart-bird-feeders.md) - [Smart Bird Feeders](https://www.trendhunter.com/trends/birdbuddy-2-mini.md) - [Smart Hummingbird Feeders](https://www.trendhunter.com/trends/hummingbird-feeder.md) - [Safe Snacking Zones](https://www.trendhunter.com/trends/birds-at-the-beach.md) - [Smart Hummingbird Feeders](https://www.trendhunter.com/trends/feathersnap-hummingbird-feeder.md)