# Insulated Outdoor Camper Bags The Ghost Outdoors Undercover Cool Bag is Durable and Waterproof By Michael Hemsworth | Published 2018-11-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cool-bag References: [thegadgetflow](https://thegadgetflow.com/portfolio/undercover-cool-bag/) & [ghostoutdoors](https://ghostoutdoors.com/products/the-undercover-cool-bag-1?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow) The Ghost Outdoors Undercover Cool Bag is a multifunctional solution for campers and outdoor enthusiasts to use when looking for a more versatile alternative to tradition coolers. Featuring a [soft sided design](https://www.trendhunter.com/trends/freezill-soft-cooler), the bag is crafted from ripstop tarpaulin that is waterproof, flexible and buoyant to make it a rugged accessory that's perfect for any outdoor activity. The insulated design of the bag makes it perfect for keeping all of your drinks or snacks cool for extended periods, while also eliminating the need for a [hard sided cooler](https://www.trendhunter.com/trends/coleman-pro-coolers) that can be quite heavy and bulky. The Ghost Outdoors Undercover Cool Bag offers space for up to 18 cans or 14 bottles and can even be used as a [day pack](https://www.trendhunter.com/trends/yeti-daytrip) to make it a versatile solution for travelers or campers. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 17% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Multifunctional Outdoor Bags:** Opportunity for developing bags that serve multiple purposes for campers and outdoor enthusiasts. - **Soft-sided Waterproof Bags:** Opportunity for creating durable bags made from ripstop tarpaulin that are waterproof, flexible and buoyant. - **Insulated Cool Bags:** Opportunity for designing cool bags with excellent insulation properties for keeping drinks and snacks cool for extended periods. ### Where This Applies - **Outdoor Recreation:** Opportunity for companies in the outdoor recreation industry to innovate with versatile and durable bags for campers and travelers. - **Travel and Tourism:** Opportunity for companies in the travel and tourism industry to offer multifunctional bags that cater to the needs of travelers and campers. - **Food and Beverage:** Opportunity for companies in the food and beverage industry to collaborate with bag manufacturers to create insulated cool bags for storing drinks and snacks. ## Related on Trend Hunter - [Water-Holding Cooler Backpacks](https://www.trendhunter.com/trends/camelbak-chillbak-pack-30.md) - [Backpack-Compatible Cooler Bags](https://www.trendhunter.com/trends/cooler-bag.md) - [Rugged Cubic Camping Coolers](https://www.trendhunter.com/trends/camelbak-chillbak-cube-cooler.md) - [Lightweight Puffy Cooler Bags](https://www.trendhunter.com/trends/monti-coolers.md) - [Soft-Sided Bag-Style Coolers](https://www.trendhunter.com/trends/jones-ranger-share-bag-cooler.md) - [Floating Foam Drink Coolers](https://www.trendhunter.com/trends/foam-portable-cooler.md) - [Compressor-Equipped Cooler Backpacks](https://www.trendhunter.com/trends/chillbee-sofichill.md) - [Rugged Soft Coolers](https://www.trendhunter.com/trends/soft-cooler1.md) - [Hybrid Cooler Backpacks](https://www.trendhunter.com/trends/cooli.md)