# Coaching-Paired Cookware Kits Equal Parts' D2C Cookware Comes with Access to a Cooking Coach By Laura McQuarrie | Published 2019-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookware-kit References: [psfk](https://www.psfk.com/2019/10/interview-equal-parts-pattern-home-cooks-live-help.html) & [equalparts](https://equalparts.com) Simply having a cookware kit in the home doesn't guarantee that someone knows how to get the most out of each product in the kitchen but a new start-up called Equal Parts is changing the way Millennials cook. Equal Parts sells not just [cookware kits like Your Stovetop Set](https://www.trendhunter.com/trends/enameled-cast-iron) and the 10-piece Your Prep Set but also pairs them with guidance to help people get familiar with the products and sharpen their skills in the kitchen. Purchasing a cookware kit from the kitchen brand provides customers access to eight weeks with a [chef coach](https://www.trendhunter.com/trends/home-chef-x-gordon-ramsay) who can be reached via text message. The on-demand cooking coach is useful for sharing tips, techniques and even ideas of what to prepare with the items that are currently in the fridge. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer Cookware:** Disruptive innovation opportunity: Develop a direct-to-consumer cookware brand that includes coaching and guidance for customers to maximize their cooking experience. - **Guided Culinary Education:** Disruptive innovation opportunity: Create a platform that offers guided culinary education, pairing kitchen tools with interactive lessons and coaching to enhance cooking skills. - **On-demand Cooking Coaches:** Disruptive innovation opportunity: Develop an app or service that connects users with on-demand cooking coaches who can provide real-time support and advice. ### Where This Applies - **Cookware Manufacturing:** Disruptive innovation opportunity: Integrate coaching and educational resources into cookware products to provide added value to customers. - **E-commerce:** Disruptive innovation opportunity: Build an e-commerce platform that specializes in selling cookware kits bundled with coaching services for personalized cooking experiences. - **Online Culinary Education:** Disruptive innovation opportunity: Develop an online culinary education platform that partners with cookware brands to offer interactive cooking lessons combined with expert coaching. ## Related on Trend Hunter - [Celebrity Chef Meal Kits](https://www.trendhunter.com/trends/celebrity-experiences.md) - [Practical Kitchen Cookware Sets](https://www.trendhunter.com/trends/prep-set.md) - [Modern Culinary Essentials](https://www.trendhunter.com/trends/material-kitchen.md) - [Thermal-AI Cooking Assistants](https://www.trendhunter.com/trends/cue-chef-cube-01.md) - [Chef-Curated Cooking Kits](https://www.trendhunter.com/trends/nyt-cooking-kits.md) - [Whimsical Cookware Collections](https://www.trendhunter.com/trends/whimsical-cookware.md) - [Compact Cookware Collections](https://www.trendhunter.com/trends/kilne-1.md) - [Cooking Competition Meal Boxes](https://www.trendhunter.com/trends/yes-chef-meal-kit.md) - [AI-Curated DIY Meal Kits](https://www.trendhunter.com/trends/easierchef.md)