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# Beginner Kitchen Goods
Cookut Helps Novice Cooks Make Complex and Often Store-Bought Dishes

By Justin Lam | Published 2018-09-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cookut
References: [eater](https://www.eater.com/2018/9/13/17791242/cookut-kitchenware-company-home-cooking) & [cookut](http://www.cookut.com/en/raclette/541-lumi-raclette.html)

Various [kitchen goods](https://www.trendhunter.com/trends/t-fal-1) are often geared towards accomplished home cooks, but Cookut aims to democratize these items for those less experienced in the kitchen. The ultimate goal of these products is not to simply educate home cooks but also create a more environmentally stable consumer. This is accomplished as the Cookut kitchenware products allow [novice cooks](https://www.trendhunter.com/trends/novus-ai-meal-kit) to easily prepare items they would normally purchase from the store.

The focus on home preparation for the novice cook makes Cookut quite distinct. The items are all simple and intuitive to use, allowing home cooks to prepare products that are often considered difficult to create. The materials used in each of Cookut's products are also [fully reusable](https://www.trendhunter.com/trends/oak-wood-utensils) and require no electricity.

Image Credit: Cookut

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 78% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Democratized Kitchen Goods:** Cookut's approach to creating kitchen goods for novice cooks is democratizing the industry by making complex dishes accessible to all.
- **Environmentally Friendly Consumer Products:** Cookut's kitchenware products aim to create a more environmentally stable consumer by allowing novice cooks to prepare items they would normally purchase, reducing waste.
- **Easy-to-use Home Cook Preparation:** Cookut's focus on creating kitchen goods that are intuitive and simple to use enables novice cooks to prepare products that are typically considered difficult to create.

### Who This Affects Most

- **Cookware Industry:** The cookware industry can benefit from the disruptive innovation opportunity of creating kitchen goods that are specifically designed for novice cooks.
- **Consumer Goods Industry:** The consumer goods industry has an opportunity to tap into the market of environmentally conscious consumers by developing and promoting environmentally friendly kitchen products like those offered by Cookut.
- **Food Industry:** The food industry can explore the potential of partnering with Cookut to create recipe kits or products that cater to novice cooks, expanding their target audience.

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