# Crowdsourced Food Resource Blogs Cookpad Was Created for the Purpose of Connecting Food Lovers By Mishal Omar | Published 2017-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookpad References: [japantoday](https://japantoday.com/category/features/food/art-of-the-meal-crowdsourced-cooking-platforms-link-the-world) & [cookpad](https://cookpad.com/) Cookpad is a Japanese online and offline food-themed platform that brings together those with common, food-related interests, and allows them to post and collaborate. The platform has "mobile apps, a website, and a growing network of cooking schools" that brings together food lovers – both expert and beginner – to [share recipes, tips, tricks, and insights](https://www.trendhunter.com/trends/prepvil). With the rise of blogging, platforms like Cookpad allow brands to create entire communities around preferred areas of focus, offering a larger and more comprehensive service. The Cookpad community's power is evident in the fact that it does not just meet, share and collaborate online – those who frequent the site and apps also meet in-person for various [food-related gatherings and events](https://www.trendhunter.com/trends/foodfocused-social-platform). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 76% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Community-driven Food Platforms:** The success of Cookpad demonstrates the potential for community-driven food platforms to connect food lovers and create collaborative spaces for recipe-sharing and insights. - **Blogging-based Communities:** Cookpad's model highlights the opportunity for brands to leverage blogging-based communities as a means of connecting with their target audiences and fostering engagement. - **Offline-online Integration:** Cookpad's offline events and gatherings showcase the potential for integrating offline and online experiences to enhance community engagement within the food industry. ### Where This Applies - **Food Technology:** The rise of crowdsourced food platforms like Cookpad encourages innovation in food technology and delivery services to better serve and connect food enthusiasts. - **Branding and Marketing:** Brands can capitalize on the popularity of blogging-based communities, such as Cookpad, to create brand communities and utilize influencer marketing strategies to reach their target consumers. - **Event Planning:** The success of Cookpad's offline food-related gatherings demonstrates the demand for event planning services that cater to niche communities and interests within the food industry. ## Related on Trend Hunter - [Food Sharing Platforms](https://www.trendhunter.com/trends/totallychefs.md) - [Digital Recipe Platforms](https://www.trendhunter.com/trends/recipe-hub1.md) - [Global Recipe Hubs](https://www.trendhunter.com/trends/ive-been-cooking.md) - [Recipe Syncing Platforms](https://www.trendhunter.com/trends/cooksync.md) - [Interactive Recipe Organizers](https://www.trendhunter.com/trends/cookedwiki.md) - [AI-Powered Recipe Platforms](https://www.trendhunter.com/trends/cookaifood.md) - [Clutter-Free Recipe Apps](https://www.trendhunter.com/trends/manna-cooking.md) - [Food-Based Video Platforms](https://www.trendhunter.com/trends/foodvid.md) - [Recipe Management Tools](https://www.trendhunter.com/trends/cooksy1.md)