# Plant-Based Burger Packs Beyond Meat's Cookout Classic is Ready for Backyard Grilling By Laura McQuarrie | Published 2020-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cookout-classic References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/16254-beyond-meat-debuts-cookout-classic-plant-based-burgers) [Beyond Meat](https://www.trendhunter.com/trends/beyond-beef-value-pack) burgers can be purchased from a wide variety of restaurants and packs of patties are easy to find within retailers—but the brand is looking to make its innovative plant-based meat product even more accessible with Cookout Classic. The limited-edition pack of 10 burgers is being introduced to stores like [Walmart](https://www.trendhunter.com/trends/notburger-launches) and [Target](https://www.trendhunter.com/trends/butcherbox), so that shoppers can access an affordable way to feed a crowd with something other than beef patties. The Cookout Classic pack is priced at $15.99, which brings the price of each soy-free, gluten-free patty to about $1.60. Perfect for grilling season, the plant-based burger pack comes in a fully recyclable cardboard carton that will appeal to consumers who are looking to make more environmentally friendly eating choices this summer. Image Credit: Beyond Meat ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 27% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Meat Products:** The rise of accessible and affordable plant-based meat products opens up opportunities for market disruption in the food industry. - **Affordable Alternative Protein:** The growing demand for affordable alternatives to traditional proteins presents an opportunity for businesses to innovate and disrupt the meat industry. - **Sustainable Packaging:** The increasing consumer interest in environmental sustainability creates opportunities for disruptive innovation in the packaging industry. ### Industries Being Reshaped - **Food Retail:** The introduction of plant-based burger packs in major retailers like Walmart and Target provides an opportunity for disruption in the food retail industry. - **Meat Industry:** The rise of plant-based meat products challenges the traditional meat industry, creating opportunities for disruptive innovation. - **Packaging Industry:** The demand for sustainable packaging for plant-based products creates an opportunity for disruptive innovation in the packaging industry. ## Related on Trend Hunter - [Value-Driven Plant-Based Meat Packs](https://www.trendhunter.com/trends/beyond-beef-value-pack.md) - [Stackable Vegan Burger Patties](https://www.trendhunter.com/trends/beyond-stack-burger.md) - [Ready-to-Cook One-Ingredient Burgers](https://www.trendhunter.com/trends/organic-beef-burgers.md) - [Plant-Based Burgers Expansions](https://www.trendhunter.com/trends/franklin-farms.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Free Plant-Based Burgers](https://www.trendhunter.com/trends/beyond-burgers.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Juicy Plant-Based Burgers](https://www.trendhunter.com/trends/even-juicier-beyond-meat.md) - [Quarter-Pound Meatless Patties](https://www.trendhunter.com/trends/steakhouse-style-burger.md)