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# India-Style Artisan Yogurts
DAH! Organic Makes Probiotic-Rich Cooking Yogurt Called Dahi

By Laura McQuarrie | Published 2020-10-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cooking-yogurt
References: [dahlicious](https://www.dahlicious.com/our-yogurts)

Dahi by DAH! is a modern take on the traditional cooking yogurt used in many Indian households. Made with a slow culturing process, Dahi is packed with probiotics and available in whole milk and low-fat varieties. By updating the traditional slow-cultured process, DAH! creates certified organic yogurt products that promise greater smoothness, richness and a flavor that's slightly sweet.

Inspired by a traditional yogurt in India that's smooth and creamy, Dahi can be enjoyed on its own or worked into a variety of recipes for any time of the day.

Given the popularity of Greek and Icelandic yogurts, consumers are interested in other kinds of globally inspired yogurt products made with unique flavors, textures and processing methods, especially if the final result is packed with protein.

Image Credit: DAH!

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 12% | Activity: 17% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Globally-inspired Yogurt Products:** There is an increasing consumer demand for yogurt products that are inspired by global flavors, textures, and processing methods, providing an opportunity for innovative brands to create unique offerings.
- **Probiotic-rich Cooking Yogurt:** With the growing interest in probiotics, there is a market for cooking yogurts that are packed with probiotics, offering an opportunity for brands to create high-quality, probiotic-rich yogurt products.
- **Update to Traditional Culturing Process:** There is a need for brands to update and modernize traditional slow culturing processes to create certified organic yogurt products that offer smoother texture, greater richness, and a slightly sweet flavor.

### Sectors Adopting This

- **Yogurt Industry:** The yogurt industry has the potential to capitalize on the consumer demand for globally-inspired yogurt products by introducing new flavors, textures, and processing methods.
- **Probiotic Industry:** The probiotic industry can explore the production of cooking yogurts that are specifically designed to be rich in probiotics, catering to the growing interest in gut health.
- **Organic Food Industry:** The organic food industry has an opportunity to create certified organic yogurt products with an updated culturing process, offering smoother texture, greater richness, and a slightly sweet flavor.

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