# Spicy Balanced Cooking Sauces The New Lee Kum Kee Cooking Sauces Expand on Popular Flavors By Michael Hemsworth | Published 2016-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cooking-sauce References: [prnewswire](http://www.prnewswire.com/news-releases/lee-kum-kee-turns-up-the-heat-with-expanded-sriracha-offerings-300261479.html) & [lkk](http://lkk.com) The popularity of [sriracha around the world](https://www.trendhunter.com/trends/organic-sriracha) is palpable, so Lee Kum Kee has created new cooking sauces that help to expand the flavor profiles of the Asian condiment. [Sriracha Barbecue](https://www.trendhunter.com/trends/teriyaki-bbq-sauce-korean-style) and Sriracha Stir-Fry are the new condiments from the brand that look to make cooking with the essence of sriracha but with a bit less heat possible. Sriracha is a favorite amongst many different consumers because of the way that it offers a spicy yet sweet finish on the palate. However, as the sauce becomes commonplace it would seem as though consumers are in search of a new option. The [Lee Kum Kee cooking sauces](https://www.trendhunter.com/trends/lee-kum-kee1) can be used straight-up in recipes or when barbecuing without having to mix or blend them with anything else. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Expanding Flavor Profiles:** Creating new cooking sauces that offer a variety of flavors beyond traditional options like sriracha. - **Mild Heat Options:** Developing cooking sauces that provide a similar spicy yet sweet finish as sriracha, but with less intensity. - **Convenient Cooking Solutions:** Offering cooking sauces that can be used directly in recipes or for barbecuing without any additional mixing or blending. ### Sectors Adopting This - **Condiments:** Opportunity for condiment companies to create and market cooking sauces that go beyond traditional flavors. - **Food Manufacturing:** Disruptive innovation in the development and production of cooking sauces to cater to consumers' evolving taste preferences. - **Foodservice:** The introduction of new cooking sauces provides opportunities for restaurants and caterers to enhance their menu offerings and create unique dishes. ## Related on Trend Hunter - [Flavorful Chilli Sauce Ranges](https://www.trendhunter.com/trends/wow-chilli-sauces.md) - [Spicy Summer-Inspired Initiatives](https://www.trendhunter.com/trends/heat-heroes-program.md) - [Expansive Hot Sauce Ranges](https://www.trendhunter.com/trends/franks-redhot-sauce.md) - [Boldly Spiced Cocktails](https://www.trendhunter.com/trends/spiced-cocktails.md) - [Korean-Inspired Hot Sauces](https://www.trendhunter.com/trends/flame-broiler.md) - [Squeezable Globally Inspired Condiments](https://www.trendhunter.com/trends/heinz-flavor-tour.md) - [Honey Sriracha Perfumes](https://www.trendhunter.com/trends/honey-sriracha-perfume.md) - [Versatile Korean Cuisine Sauces](https://www.trendhunter.com/trends/momofuku-goods-sauces.md) - [Asian-Inspired Condiments](https://www.trendhunter.com/trends/asian-inspired-condiments.md)