# Collapsible Cooking Pots The 'Cook-On-The-Go' Cookware Compacts Down for Simple Storage By Michael Hemsworth | Published 2017-02-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cooking-pots References: [yankodesign](http://www.yankodesign.com/2017/02/20/incredible-shrinking-cookware/) Taking cooking pots with you for a camping trip is essential to ensuring you're always prepared to make your own food, so the 'Cook-On-The-Go' cookware is intended to be a great piece of equipment for saving space. The 'Cook-On-The-Go' cookware pots are crafted using Nitinol material that is highly receptive when it comes to shape memory and elasticity. When the 'Cook-On-The-Go' cookware is exposed to heat the cooking pots shift from [flat to expanded](https://www.trendhunter.com/trends/revo-stovigo) in order to offer a piece of equipment to prepare meals or boil water. The 'Cook-On-The-Go' cookware is inherently durable and lightweight in design in order to make each piece ideal for camping and capable of being carried in a pack without feeling weighed down like with traditional pots and pans. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Why This Trend Is Growing - **Collapsible Cookware:** The trend of collapsible cookware presents disruptive innovation opportunities for companies to create space-saving and portable cooking solutions. - **Shape Memory Materials:** The trend of using shape memory materials like Nitinol in cookware offers disruptive innovation opportunities for companies to create products that can change shape and size based on heat exposure. - **Lightweight Camping Gear:** The trend of lightweight camping gear opens up disruptive innovation opportunities for companies to develop durable and compact products that are easy to carry during outdoor adventures. ### Industries Being Reshaped - **Outdoor Recreation:** The outdoor recreation industry can benefit from the trend of collapsible cookware by offering innovative camping cooking solutions that are space-saving and convenient. - **Kitchenware:** The kitchenware industry can explore disruptive innovation opportunities by incorporating shape memory materials like Nitinol into their cookware offerings to provide versatile and adaptable products. - **Sports and Adventure Gear:** The sports and adventure gear industry can tap into the trend of lightweight camping gear by developing compact and lightweight equipment that caters to the needs of outdoor enthusiasts and adventurers. ## Related on Trend Hunter - [Camping-Friendly Compact Cookware](https://www.trendhunter.com/trends/yunsoo-choi.md) - [Outdoor Cookware Collections](https://www.trendhunter.com/trends/naturehike.md) - [Portable Compact Kettles](https://www.trendhunter.com/trends/foldable-kettle.md) - [Portable Electric Pots](https://www.trendhunter.com/trends/portable-electric-pot.md) - [Space-Saving Cookwear](https://www.trendhunter.com/trends/spacesaving-cookware.md) - [Versatile Camp Cooking Sets](https://www.trendhunter.com/trends/gerber-gear.md) - [All-in-One Camper Cooking Systems](https://www.trendhunter.com/trends/camprit-tistove.md) - [Titanium Cookware Sets](https://www.trendhunter.com/trends/titanium-cookware-set.md) - [Collapsible Microwave Appliances](https://www.trendhunter.com/trends/foldable-microwave.md)