# Salutational Condiment Branding The Happycook Cooking Condiments are Friendly and Approachable By Michael Hemsworth | Published 2017-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cooking-condiment References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/05/hey-honey-jam-me-be-salty-shininon.html) & [d-vine.pt](http://d-vine.pt/) Designed by the D—Vine creative agency, the Happycook [cooking condiment branding](https://www.trendhunter.com/trends/national-advertising-campaign) is intended to be a friendly approach to product packaging in order to make them as delightful to admire as they are to consume. Including honey, salt, jam and olive oil, the Happycook products are emblazoned with labels that wrap around the entirety of the [glass containers](https://www.trendhunter.com/trends/curated-condiment-sets) with friendly sayings that make them seem more conversational than simple food products. This includes sayings such as "Hey honey!" for the honey, "Jam me!" for the jam, "Be salty!" for the salt and "Shinin'on!" for the olive oil. Each one brings a certain charm that is positioned onto the label with a handwritten font to make them appear like something you'd be given by a friend. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Friendly Packaging:** Brands can incorporate conversational and approachable labels on their product packaging for a more personalized consumer experience. - **Handwritten Font Design:** Handwritten fonts in product packaging can create a sense of warmth and familiarity with consumers. - **Emotive Branding:** Products can be branded with emotions to create a connection with the consumer. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can incorporate friendly packaging and emotive branding to create a unique and memorable product experience. - **Cosmetics:** Cosmetic brands can use handwritten fonts and conversational labels to create a warmer and more personal connection with consumers. - **Home Goods:** Home goods companies can use emotive branding to create more personalized and engaging product packaging. ## Related on Trend Hunter - [Rebranded Squeezable Sauces](https://www.trendhunter.com/trends/sarsons.md) - [Cuisine-Themed Mustard Packaging](https://www.trendhunter.com/trends/colmans-squeezy-bottle.md) - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md) - [Humorous Condiment-Inspired Campaigns](https://www.trendhunter.com/trends/endcondimenthoarding.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Savory Condiment Lip Glosses](https://www.trendhunter.com/trends/filipinta-beauty.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Versatile Squeeze Bottle Condiments](https://www.trendhunter.com/trends/blue-dragon-sweet-chilli.md)