# Electrifying Cooking Challenges SORTEDfood Challenged Its Chefs to Cook While Wearing Shock Bands By Laura McQuarrie | Published 2016-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cooking-challenges References: [youtube](https://www.youtube.com/watch?v=drcvuQI8Mm0) & [sortedfood](https://sortedfood.com/recipe/pumpkinspicepavlova) With its 'ELECTRIC SHOCKING RECIPE CHALLENGE' video, SORTEDfood promises to deliver its "most shocking (literally) video yet." As Ben explains at the beginning of the video, those who are familiar with the [YouTube](https://www.trendhunter.com/trends/hot-ones-pop-up) cooking show will know that he gets playfully picked on by his buddies in most of the episodes. This time around, Ben is prepared to take his revenge by challenging his other male co-stars to prepare a Pumpkin Spice Pavlova recipe while wearing bands that will deliver an electric shock to their arms. As well as being fun to watch, the challenge shows young men just how easy it is to prepare the dish, even with the distraction of the occasional electric jolt. On YouTube, SORTEDfood produces tons of educational and entertaining content, such as '6 Kitchen Gadgets - Tested By Idiots' and even a 'Microwave Risotto Recipe.' ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 8% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cooking Challenges:** Exploring new ways to make cooking more fun and engaging through challenges and obstacles. - **Electric Shock Bands:** Using wearable technology that delivers electric shocks to create unique cooking experiences. - **Educational Entertainment:** Combining education and entertainment to make cooking videos more engaging and informative. ### Where This Applies - **Cooking and Food:** Opportunity for cooking brands to create innovative challenges and recipes using unconventional methods. - **Wearable Technology:** Potential for wearable tech companies to develop new products catering to interactive cooking experiences. - **Online Media and Entertainment:** Scope for online platforms to produce educational cooking content that captivates and entertains the audience. ## Related on Trend Hunter - [Sour Candy Challenges](https://www.trendhunter.com/trends/1up-candy.md) - [Culinary Battle Games](https://www.trendhunter.com/trends/show-me-your-chef.md) - [Spicy Virtual Restaurants](https://www.trendhunter.com/trends/hot-ones-pop-up.md) - [Cooking Competition Meal Boxes](https://www.trendhunter.com/trends/yes-chef-meal-kit.md) - [Flaming Fare Dining Experiences](https://www.trendhunter.com/trends/flaming-grill-dining-experience.md) - [Hot Wing Challenges](https://www.trendhunter.com/trends/hot-wing-roo-lette.md) - [Creative Culinary Campaigns](https://www.trendhunter.com/trends/cook-different.md) - [Meditative Baking Videos](https://www.trendhunter.com/trends/maltesers-meditation.md) - [Virtual Cooking Adventures](https://www.trendhunter.com/trends/infinite-chef.md)