# Cocktail-Friendly Salts The Madre Mezcal x Yardy World Cooking and Cocktail Salts are Tasty By Michael Hemsworth | Published 2022-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cooking-and-cocktail-salts References: [coolmaterial](https://coolmaterial.com/food-drink/madre-mezcal-yardy-world-earth-salts/) & [shop.madremezcal](https://shop.madremezcal.com/products/madre-mezcal-x-yardy-world-earth-salts)  The Madre Mezcal x Yardy World cooking and cocktail salts are premium range of finishing salts for avid chefs and/or mixologists that will enable them to incorporate the perfect flavor into their favorite recipes. The salts come in a number of [limited edition options](https://www.trendhunter.com/trends/maldon-salt-gift-set) including Healing Herbs Salt, Black Citrus Salt and Chile Salt, which are all crafted with premium ingredients. The products are positioned as the perfect option for those looking to enhance their [favorite Mezcal cocktail](https://www.trendhunter.com/trends/21seeds-infused-tequila) as well as meat, fish, roasted vegetables or even snacks like popcorn. The Madre Mezcal x Yardy World cooking and cocktail salts are priced at $15 for a four-ounce jar and can also be purchased in a set of three with all the flavors for $40. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 10% | Activity: 16% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Premium Finishing Salts:** Opportunity for premium salt companies to innovate with limited edition options for chefs and mixologists. - **Cocktail Enhancements:** Innovative cocktail companies can create new products to enhance the flavor of Mezcal and other spirits. - **Snack Seasonings:** Snack companies can expand their market by adding premium finishing salts to their snack products. ### Sectors Adopting This - **Gourmet Food:** Gourmet food companies can expand their product range into premium finishing salts for chefs and mixologists. - **Beverage:** Beverage companies can innovate and collaborate with gourmet salt companies to enhance the flavors of their spirits and cocktails. - **Snack:** Snack companies can add premium finishing salts to their snacks and market them as new and unique products. ## Related on Trend Hunter - [Spicy Margarita Sea Salts](https://www.trendhunter.com/trends/spicy-margarita-sea-salt.md) - [Chef-Created Salt Collections](https://www.trendhunter.com/trends/osmo-x-carbone.md) - [Premium Salt Gift Sets](https://www.trendhunter.com/trends/salt-gift-pack.md) - [Jalapeño Lime-Infused Sea Salts](https://www.trendhunter.com/trends/jalapeo-lime-sea-salt.md) - [Premium Sea Salts](https://www.trendhunter.com/trends/pepper-sea-salt.md) - [Savory Flavored Finishing Salts](https://www.trendhunter.com/trends/angus-oink-salts.md) - [Seasoned Salt Flake Products](https://www.trendhunter.com/trends/maldon-salts.md) - [Exotic Salt Product Ranges](https://www.trendhunter.com/trends/maldon-salt-merchants.md) - [Accessible Chef Salt Sets](https://www.trendhunter.com/trends/maldon-salt-gift-set.md)